7 Ways To Get The Most Of Your Point Of Sales Software
If you are still deciding whether to purchase a point of sale software system for your business
, you might be interested in some tips on how to get the best out of your software.
With most large retailers already using a point of sale system to their advantage, it is time for small businesses to catch up by implementing some simple technology that can boost sales, decrease fraud, and maximise profits. By tweaking your system in small increments you can leverage huge results that will propel your business to maximum sales performance in a very short time.
Let's take a look at some of the things you can do to maximise the impact of your point of sale software.
Set Profit Margin Goals. Every business needs to maximise profits and a quick discussion with your accountant will easily establish your optimum or minimum gross profit margin. With your point of sale software you can regularly analyse sales during the day and obtain an instant picture of your gross profit margin to that point. It is then a simple step to make a small adjustment to pricing to ensure that your target is met.
One of the most overlooked benefits of point of sale software is the customer information you can gather with each transaction. You can generate a profile of every customer and implement some sales prompts at the cash register which will appeal to the customer's previous sales history. By offering special discounts you will be surprised at how much you can make through extra sales.
With the same customer information, you can start snail mail or e-mail campaigns to individual customers offering the same special deals and create a customer loyalty program in the process.
You can improve cash flow by making sure that credit card and direct debit transactions are approved instantly through your bank prior to the finalisation of the sale. This ensures that all sales are credited to your account the same day.
Improved Inventory Control. As each sale goes through your system, you can track inventory levels and set up re-order points to ensure that your stock is always kept at optimum levels. You can even ensure that seasonal trends are catered for by reducing or increasing orders as you determine.
Decrease the Incidence of Fraud. By implementing controls within your system you can limit access to sensitive data and disallow staff capacity to adjust pricing or stock requirements. This lessens the incidence of fraud and protects your valuable business investments.
Staff Training. You can track the performance of every individual employee as well as each cash register and assess the efficiency of both. Trends can be recorded and remedial steps taken through specific staff training modules which will further enhance sales.
These few points should be enough to convince any small-business owner of the efficiency and benefits of
POS software systems. The gap between large retailers and small is being narrowed all the time and these software systems can boost your business to new levels.
by: Shirly Sareyka
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