7 Wolf Chow was found: from manufacturing to the concept of brand leaders - seven wolves, Shao-Xiong Zhou, manufacturing brands - clothing industry
7 Wolf Chow was found: from manufacturing to the concept of brand leaders - seven wolves
, Shao-Xiong Zhou, manufacturing brands - clothing industry
1988, the seven wolves for trademark registration; in 1990, seven wolves successfully registered for the Fujian Province, registered the first trademark clothing, is also our first furniture company with independent intellectual property rights. As early as 2004, seven wolf brand value has been the World Brand Laboratory WBL assessed as 3.456 billion yuan, has become an annual output of over 1 billion yuan in China Men Super aircraft carrier Enterprise.
Come a single product to win the first stage, have gone through in order to improve the product structure, and build brand culture characterized by the second phase, now, Chow was leading the "seven wolves" into the third phase - - fashion, international operational phase. This gradual phase-type, a testament to the business community in the "quantitative change to qualitative change from the" principle of simplicity. Brand helm Chow was found in the eyes of this simple principle efficacious, while over the years along with seven wolves in the concepts in the field of foresight.
These ideas and practice, has long been a stronghold in the Chow was mind - the dream of shaping the brand for a century, seven wolves need to be a healthy mechanism within the brand owners. A glow-viable enterprises, to have a healthy business ethics, health, cultural centers, and a healthy aesthetic values.
Therefore, it seems and has been "irrelevant" culture media establishment of the fund, appears to "retreat" cultural marketing strategy, but in fact contains a thinking abnormal owned enterprises keen and accurate insight. At the same time, sticks and hold onto their vision of mind, tireless contribution to the business intelligence, worthy of the "opinion leaders" of the coronation.
We are pleased to see that Chow was found and his seven wolves, are complete from simple "brand name" to "opinion leaders" jump. This leap will be the completion of numerous quiet moments, frightening, but wonderful exception.
Social Responsibility - "The process of value allocation may fall, but the gap is a gap between the process, should be to achieve harmony and unity between the two."
Reporter: According to incomplete statistics, textile and clothing enterprises from the earthquake, the total contribution so far nearly 10 million, close to 2007 thousand in total industry profits. How would you rate textile and garment enterprises in the earthquake relief in performance?
Chow was: seven wolves in the first time made a rapid response disaster relief. Companies need trained when in the face of the rapid emergency response capacity. It should be said that this relief reflects the many cultural phenomena, from the entire industry, we are also surprised by the performance of garment enterprises. This represents a clothing company from the "brand name" into "cultural branding" process, garment enterprises in the first time, through their own charity and the mainstream culture and events connected together, from corporate social responsibility have demonstrated a good quality, while in the process, but also shape business a good image in public.
News: relief is just a coincidence of social welfare activities, events, how to practice corporate social responsibility has become more sustainable and effective?
Chow was: Brand is needed Accumulation, and after the earthquake relief, we need to invest more in public welfare-oriented social activities. The seven wolves, Peking University Cultural Development Fund, set up, is to spread through the long-term culture, society play an effective influence. Currently seven wolves, Peking University Cultural Development Fund of the time is 5 years, we are concerned not only how much business their value, but the impact on the community how much.
Reporter: In your eyes, and corporate social responsibility practices to achieve business value is what a relationship?
Chow was found: the future of the social, commercial development is ultimately for consumers, otherwise, business is bound to society, out of the market. Century enterprises to build a dream business, to have social responsibility, it should be more to create value for consumers.
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7 Wolf Chow was found: from manufacturing to the concept of brand leaders - seven wolves, Shao-Xiong Zhou, manufacturing brands - clothing industry Anaheim