8 Direct Mail Marketing Tips for Network Marketing Success
8 Direct Mail Marketing Tips for Network Marketing Success
Direct mail marketing is a costly strategy to implement, and
that's why it's very important to get it right the first
time around. And because people tend to have very good
memories with regard to unsolicited mail, executing your
campaign without flaw becomes all the more necessary.
Limit your proposal to a maximum of three pages.
Anything longer could discourage your recipients from even
taking a glance at it. Keeping it brief is always good but
never to the point that you've failed to deliver salient
points of your proposal. Of course, costs are also another
consideration. The fewer pages you use, the lower your
expenses are on printing and postage.
Work on making your letter visually attractive.
Let's start with the first thing they'll see: the envelope.
It doesn't have to be made of linen, but make sure at least
that the envelope texture's nice to touch. White envelopes
always look professional, but they're more vulnerable to
dirt as well. If you can find an alternative color that
would still appear professional and match your company's
color scheme, so much the better.
Offer a free gift.
The smaller and lighter the free gift is, the better because
you get to save on postage. Offering freebies is crucial:
its yet another incentive for people to learn what you have
to say. If possible, make sure that the words FREE GIFTS are
printed on the envelope. Naturally, it won't hurt your cause
if your free gift just happens to be related or even
complementary to the products you're marketing.
Make an offer they can't refuse.
Direct mail marketing won't be successful simply because
you're giving away free gifts and you've written an
excellent network marketing proposal. More often than not,
recipients could simply enjoy your gift and throw away your
letter. To avoid that, you need to give them yet another
incentive one that will require them to meet you in
person.
Your second offer doesn't need to cost you a thing. You may
tell your recipients, for instance, that they have the
option of joining your business seminar for free. You can
tell them that its a chance for them to learn how to be a
millionaire.
Place a deadline on your offer.
A deadline creates a sense of urgency. It helps convince
people to make a move rather than allow them to continue
floundering in their indecision. And if you're worried that
deadlines could instead force you to turn your back on your
customers, don't be. Remember: you can extend those
deadlines anytime and simply tell them that it's due to
popular demand.
Make sure it's free from technical errors.
Technical errors have nothing to do with what youre selling
and everything to do with the rest. Consider grammar,
punctuation, font effects, and spacing. If you don't want to
entrust your mail to the post office, you should look for a
freight company that offers affordable but efficient
service.
Have it reviewed.
Don't send it out just yet. You still have two more steps to
take care of. Firstly, find an objective and knowledgeable
third party to review your offer. Make sure you let him see
even the type of envelope you're using. Make the necessary
changes.
Verify addresses of recipients.
To avoid waste of time and effort, try verifying the
addresses of your recipients. If everything's in order then
good luck! You're all ready now to launch your direct mail
marketing campaign!
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