8 Pay Per Click Basics for Successful Advertising
8 Pay Per Click Basics for Successful Advertising
Advertising online can be fun and exciting at first, but if you don't know what you are doing and monitor yourself closely you could actually end up spending far more than you ever earn.
The following pay per click tips will help you use this advertising opportunity wisely.
#1: Content Tops All
Most tips about pay per click advertising focus exclusively on selecting the right keywords and writing ads, but what is even more important than that is the website where you will be leading people. Just increasing your traffic is not enough!
You want to create compelling, informative pages that will draw in your targeted audience and make them want to stay awhile or bookmark and come back later.
The worst thing you can do is pay for clicks to a site where people stay for a moment and instantly leave!
#2: Selecting Your Keywords
Once you have a site worth drawing traffic to, it's time to do some research into keywords for your niche. You want to find the words and phrases that are actively being searched for by the most people, since obviously that is how you will reach more people.
If you just guess what you might search for and go with it, you could find your ads are never clicked or you could end up paying for a lot of clicks from people who aren't actually interested in what you have to offer.
#3: Know Your Budget
The hottest keywords are always going to attract a lot of advertisers, so be careful not to get in over your head bidding way out of your budget.
Take the time to find similar keywords that are still heavily searched but not as competitive instead. Know your budget and stick to it!
#4: Know Your Limits
You can't continue escalating your bids as competition grows for given keywords. Just as you know your budget, it is important to know how long to stick with a keyword and when to jump to something new.
#5: Well Spoken Ads
Spend some time crafting great ads that will grab attention while still making it clear what you are offering.
People are less likely to click an ad if they aren't sure what the site is about and you never want to make a promise you can't actually deliver on.
#6: Tracking is Essential
If you can find a way to track the amount of clicks coming from different ads you can remove those that are ineffective and increase investment in those that are delivering increased targeted traffic.
This is a vital key to successful pay per click advertising. Never just put up an ad and leave it without checking up on it.
#7: Choose Engines Selectively
The number of search engines in operation continues to grow, and it may be tempting to place ads on all of them. Resist the temptation and stick with the big engines that are used by the majority of people such as Google and Yahoo.
You may test out some of the others once you become established, but for starters it is much easier to track results from just a few engines.
#8: Combine Efforts
Pay per click should never be the only type of online advertising you do. It's great to get some immediate targeted traffic, but don't go overboard. Build up your sites with organic SEO and seek out other alternatives as well.
There will be frustration in the beginning but remember that there is a learning curve to learning the art of a profitable pay per click campaign. Once you figure it out, you have learned the cream of the crop of online advertising.
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