8 Social Media Monitoring Tools To Help You Boost Your Social Media Efforts

Social media provides a lot of information for businesses and marketers

, who must in turn sift through all this data so they can effectively respond to customer feedback and improve their brand. The mounds of information can get confusing, especially since there are many consumers who have many different opinions that are using social media. Many businesses have found it useful to employ outside social media help, so they can save time and respond quickly and informatively to customers. Here are 8 social media management tools that many businesses have found useful:

PageLever Businesses cannot depend on only insights and the number of likes on their Facebook page. PageLever adds more features, such as analyzing and measuring engagement from your brands top fans, so your business can create a stronger presence on Facebook. You can create a stronger fan base and bring more traffic to your brand page. Price plans start at $99 per month.

Hootsuite At $9.99 per month for their more comprehensive plan, Hootsuite has gathered many users who find the integration of the major social media platforms (Twitter, Facebook, Google+, LinkedIn, and more) into one, manageable dashboard useful for managing their social media efforts. From there, you can manage and monitor your brands online activity more effectively and informatively.

uberVU All the necessary tools to make your social media efforts easier monitoring, reports, analytics, engagement, and workflow can be found in uberVU. Starting at $499 per month, uberVU allows your business to see how it stacks up against competitors, keep track of activity in your industrys market, and handle all your social media channels from one dashboard.

Social Defender Social Defender is a free management tool that not only allows you to monitor your efforts and engage with your target audience from one place, but their team management feature allows you to assign multiple team members the job of keeping your brand pages spam free, without giving them full administrative access. It also provides sentiment monitoring and a listening platform to help you create the most effective customer reach plan.

Radian6 Radian6, now joined with Buddy Media, is one of the larger companies that provides social media management services for businesses. Their users have the ability to monitor and analyze their brand, as well as keep an eye out for competitor activity and their industrys market buzz. They offer multiple pricing plans, starting at $600 per month.

Sysomos Sysomos helps you determine your target audience by giving you helpful analytics such as identifying the gender and age of your social media followers. Businesses can also be more informative with the unlimited access to real-time social media conversations, which marketers can analyze and sift through more efficiently and accurately.

Simply Measured This tool is ready to equip you with more than just social analytics for your social media channels. Simply Measured allows you to create your own social media marketing reports and use Excel sheets to measure and handle all the information found online. You can start measuring your social media efforts for a minimum of $500 per month.

Social Miner Cisco Social Miner is an up-to-date media management solution that allows businesses to communicate with prospective and current customers across multiple social media platforms. Social Miner allows you to have access to real-time information, and assists you in establishing, developing, and monitoring your social media presence.

by: A. Abraham

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