8 Tips For Consumer Optimizing A Site
Internet marketing, also referred to as i-marketing
, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet and it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
As an
Internet marketing strategy,
SEO (search engine optimization), which is the process of
improving the visibility of a website , considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines and, also, is based upon the consumer. Below are 8 tips for
Consumer Optimizing a site :
1. Evaluating Current Rankings. It will provide invaluable insight as to what the search engines point for being relevant.
2. Analyzing Search Term Matches. Organically, a site is found through matching the search term to the content on the page. Focusing on these terms and revising the content for the page or creating a new page that focuses in on these terms will be beneficial. The higher the ranking, the higher the traffic and the potential for new customers.
3. One Core Keyword Phrase Per Page. Relevancy and consistency is established by focusing on one core keyword phrase. Too many phrases overwhelm the consumer as well as the search engines. Which should they rank for?
4. Internal Links. Internal linking guides the visitor to the pages that will provide them with more information to avoid wandering around the site aimlessly.
5. 301 Redirects. When evaluating site and rankings, it is important to remember that if removing a page, that a 301 redirect is necessary; especially if there are inbound links to the page. Let the search engines know that the page they indexed has been redirected to a new page that is even more relevant than before.
6. Mobile Device Friendly. As moving to a mobile dependent universe, sites that have an adapted and created a mobile version are suiting the needs of the consumer as well as the search engines.
7. Optimizing Locally. Optimizing locally is key, especially for certain industries (ie restaurants, hotels, etc). Mobile search has paved the way for local search to emerge. Take advantage of this by optimizing site locally.
8.
Social Media Marketing . Social media marketing is building relationships with consumers and being there before the sale. It provides the tools to build the relationships and expand awareness which builds traffic and helps with rankings.
Evaluating and analyzing what consumers are searching for and what the search engines are ranking for is the real secret. The data is telling what the consumers want, the search engines are willing to rank for it but yet brands are not taking advantage and are getting lost.
ABOUT MOTIVE8 MEDIA
With over 10 years of combined experience in Web development, new media and graphic design, social media and online marketing, SEO, Pay Per Click and banner advertising, media buying, marketing management, and corporate branding and identity. Motive8 Media is a full-service Internet marketing and
Web Design agency in Vancouver . They mainly work with small to medium sized businesses looking to increase their online exposure and visibility. They offer integrated and customized marketing solutions to fit any business need or budget. For more information and examples of their work, please visit on the web at http://www.motive8media.ca
by: Dennis Pang
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