86% of the market share of 9 Yang: "critical point" of choice - 9 Yang, beans propeller pl

86% of the market share of 9 Yang: "critical point" of choice - 9 Yang

, beans propeller pl

2008 years, a sudden, "melamine incident," the Chinese dairy industry was devastated, but at the same time, domestic soybean milk industry is an unprecedented development. In that year, 9 Yang Soymilk production and sales in one fell swoop more than 10 million units, occupied 86% market share.

Core Tip: the "melamine incident," the impact of the National Dairy

Sell Downturn, Soymilk sales have unprecedented popular. The occasional opportunity to nine king sun stroke in this niche market, pushing the clouds. 9 Yang Soymilk with 86% market share, retaining its position as the industry first. 2008 annual revenue of 4.323 billion yuan, the main business Soymilk occupy 70% of its revenue.

Boost opportunities: Dairy "melamine incident"

By the "melamine incident," the impact of the national dairy sales in the doldrums, Soymilk sales have unprecedented popular. The occasional opportunity to nine sun king in this niche market, pushing the clouds in one fell swoop.

Cloud status: in the clouds Yang Soymilk 9 to 86% of market share, retaining its position as the industry first. Annual revenues of 4.323 billion yuan in 2008, the main business account for 70% of soybean milk machine revenue.

Strategic choice: 1. Product diversification, into

Small appliances ; 2. Is extended to the upstream industry chain, sales of soy.

2008 years, a sudden, "melamine incident," the Chinese dairy industry was devastated, but at the same time, domestic soybean milk industry is an unprecedented development. In that year, 9 Yang Soymilk production and sales in one fell swoop more than 10 million units, occupied 86% market share.

Good wind with force, gave me the Albatron.

After 9 Yang in Soymilk this niche market for as long as 17 years of concentrated business has long since become a stealth title, but many in the home appliance industry, under the shadow of giants, nine sun in the industry, there is no special Visible. The "melamine incident," the impact of panic for the milk, so that the public began to look to milk products. Heroes should be a timely, 9 Yang occasion to Hurricane processes.

Nine Nine Yang Yang was formerly a small appliance Co., Ltd. Shandong, formally restructured in September 2007 to become joint-stock company, in June 2008 in the Shanghai Stock Exchange listing. Yang now has nine Jinan, Hangzhou, Suzhou and other production base, staff of nearly 3,500 people, over the past five years, the average growth rate exceeded 40%.

Yang shares 9 2008 annual report, the company achieved operating income of 4.323 billion yuan, total profit of 734 million, to achieve cash flow from operating activities net 953 million yuan, respectively, up 122.54 percent over the same period the previous year, 76.73% and 124.52%, up 2.25 yuan per share. Its market value over the same period the fourth largest in China Electric Enterprises, behind Gree, Midea and Haier.

As of June 12, 2009, 9 total market capitalization of 12.875 billion yuan yang, far exceeding the number of old appliances business, its market value equivalent to the same period two

Supor , 4 or 5 small Shenzhen Konka A swan A. High growth more than its market value, public information, from 2005 to 2008, just 3 years, 9 Yang shares the main business income, net profit and total assets increased by 4.76 times, 13.11 times, 15.53 times.

Breathe the line, or by the power of jumping torrent Dragon, from the fish into a dragon, or the waves Shuaixia bottomless ravine, with "melamine incident," jumps into the sun is to continue the nine hurricane advance, completely into the giant camp, or return to the origin, after the return in calm old age?

Step forward in life, take a step back is evening. 9 Yang is at the critical point of the modern and the future.

Critical point I: Choice of Industrial Structure

9 Yang 2008 revenues of 4.3 billion, of which soybean milk contributed 70% of the revenue, product mix, "walking on one leg" phenomenon is evident.

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