9 Excellent Reasons to Sell Your Own Home

There is a growing trend to sell your home yourself

. Here are 9 excellent reasons I think homeowners should consider selling for sale by owner or FSBO.1) Selling your home yourself can save you a lot of money.This is pretty obvious. Saving 5-6% commission can easily save you tens of thousands of dollars!2) You can price your home more competitively and still net more money.To sell your home quickly, you need to price your house competitively, especially in a buyer's market. Selling your home yourself can save you money on real estate commissions, sell your home fast, while you offer your buyers competitive pricing.For example, if you are saving $20,000 on commission, you can easily afford to price your house $10,000 less than the identical house down the block and still come out with more money in your pocket. This creates a winning situation for both you and your buyer!3) Many agents lack the experience and skill to sell your house like you want.Unfortunately, basic realtor training involves mainly learning the mechanics of buying and selling of houses. There is little to no marketing education. I've had agents admit to me they've had NO marketing education. I was shocked when I learned this!It is only through years of experience and ongoing training that an agent becomes what you expect them to be - a true professional with specialized talents and skills who can do something you cannot.And many people that use an agent, pick a friend, relative, or neighbor regardless of their level of experience.4) Your listing agent will almost never be the one to sell your house.An agent who lists houses is called a listing agent. A listing agent will probably not bring you a buyer, and may never even show your house. You see, for them their job is a "numbers game". The more houses they list, the better the chances are that one will sell. Listing agents look for houses to list and let other agents - the buyer's agents - bring buyers to your home.5) Some listings agents will tell you what you want to hear.Let's face it, if you had three real estate agents wanting to list your house and they all gave you a different opinion on what they thought you could sell your house for, which one would you choose? The one who tells you she can get you the highest price, of course! And do you know what the single worst thing you can do to make sure you don't get your house sold quickly is? List it too high!6) An agent has little incentive for you to hold out for the best offer.Let's do a little math. Let's assume the agent's commission is 6%. It will be split four ways (buyer's agent, buyer's broker, listing agent, and listing broker each get only 1.5%). So if an agent suggested you lower the price $10,000 that would mean only a reduction of $150 for him!7)Buyer's agents know little about your house.Once your house is listed, it's now up to buyer's agents to show and sell your house. They know no more about your house than what is on the listing flyer. So basically, people who you have never met, who have never talked to you about your house, who may have never seen your house before, will be trying to sell your house. That's pretty crazy, isn't it? Who knows more about your home than you?8) Buyer's agents don't care if they sell your house or someone else's.They want to sell the most expensive house their buyer can afford that also offers the highest commission and bonuses. This is also pretty crazy, isn't it? You are entrusting the sale of your house to someone who has no particular interest in selling your house.9) The Internet and flat fee listings have taken away real estate agents' main advantage.This is probably the biggest reason of all that you can easily sell your house "for sale by owner". The Internet has given buyers and sellers access to a variety of selling sites including agents' main selling tool, the Multiple List Service (MLS). Now, anyone can list their house using flat fee MLS. Plus, you can market your house in many additional effective ways agents either won't or can't.


9 Excellent Reasons to Sell Your Own Home

By: Deane Alban

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