9 Ways To Influence People To Buy From You

9 Ways To Influence People To Buy From You

1) Customer and client lists: An excellent way to demonstrate to potential clients how long you've been in business and how many clients you've served over that period of time.

2) Length of time in business: Show people you are for REAL, not a fly-by-night, come-and-go business type. Obviously the longer you've been in business, the better.

3) Past credentials, qualifications, and experience: They establish you as a person who is qualified to discuss with people whatever topic is on hand. For example, what more credibility could come from a person trying to sell you a tennis racket as someone who has won the Wimbledon twice and the U.S. Tennis Open three time times?

4) Financial references: Commonly used to show people how successful you are in what you do. The number says it all. If you went to a eyeglass store, and there was a sign in there telling you that this little store did $800,000 of business last year, you'd probably think that this store is doing something right in their business.

5) A count of the regions/cities/countries that your business serves: What would seem bigger in your eyes- a local vacuum cleaner store selling in a small town or a vacuum cleaner store that services 7 provinces and 3 other countries as well? These numbers can help your credibility.

6) The number of customers served: You can use the now-famous technique that MacDonalds uses- I once passed by one franchise and I saw that MacDonalds now has 99 BILLION customers served!! The number of customers you have of course ties in with the longevity and reliability of your business.

7) Show someone how good your product is. Sometimes with products you can do a physical demonstration or a video that displays the actual features and benefits of the products.

8) Testimonials: Long established as one of the most powerful credibility boosters in the marketing world. Let someone else speak for you! Testimonials come in many forms. Written testimonials can be published. Video or audio testimonials can be played.

9) Another type of testimonial that are under-exploited are toll-free 800 "eavesdrop lines" to give clients and customers a chance to listen in on what others say about your product or service.

Once you've established your credibility hopefully beyond doubt, then you will have customers who are ready to hear what you have to say and are more likely to buy your product or hire you for your services.

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