9 Yang Share A Small Kitchen Appliances To The First Brand Sprint - 9 Yang Soymilk, 9 Yang Small

Soymilk market share of over 80%, industry ranked first; cooking machine

, juicer more than 30% domestic market share, industry ranked first;

Cooker Domestic market share of over 10%, the industry ranked second. From 2002 to now, nine Yang shares six years writing the use of a kitchen

Small appliances Legend of the growth of enterprises. What makes this enterprise in such a short period of time has become the leading enterprises of small household appliances? After a successful listing, 9 Yang in turn how writing a story?

Marketing is the core competence "Marketing is the core competitiveness." It is, at present, nine Yang shares of 450 distributors, marketing network covering over 270 prefecture-level cities, 2,000 county-level city with more than 8,000 retail outlets, make it difficult for the industry hold a candle.

Nine Yang marketing network not only the pursuit of breadth, but also the pursuit of continuous innovation and marketing. Nine Yang, "end-user experience, happy taste" of the marketing model in the domestic market first; 5s shop building and the expansion into yet another marketing tool Nine Yang; "refreshing milk, nutrition, cool" summer marketing model has given in different seasons milk of different connotations. Innovative marketing methods, is nine to defeat the enemy quickly build share yang another magic weapon.

Marketing network in the pursuit of breadth and innovative marketing model, while nine Yang also increased the intensity of brand marketing. CCTV 2008 ad gold resources in the bidding session, nine were sun stroke in 2008 a total of 7 months of "news network" behind advertisement, the amount invested nearly 100 million yuan.

Consumption of milk and cultural guide the new trend

Growth for the nine Yang Tao, Chairman Wang Xuning often talking about a "cultural guide consumption" concept. Home Soymilk for the first nine sun, in its promotion of early, because everyone on unfamiliar household soybean milk, therefore, nine in the promotion of sun products, soy milk is more focused on the promotion of culture, focusing on the nutritional value of soybean milk and the physical characteristics more suitable for Chinese propaganda, and finally to milk that has a profound culture of Chinese health food drinks back to the table more and more Chinese people, has thus far led the promotion and sale of soybean milk machine.

Wangxu Ning said that more than nine yang business products, but also a "healthy, happy life" concept.

Accelerate the realization of strategic objectives listing

As China's economic development and rising living standards, the kitchen small appliances in the fast-growing golden period of development. Wang Xuning said the company's development strategy is to become the first Healthy Kitchen brand of small appliances, which need to continuously upgrade company size and scale of fixed assets to fixed assets and operating income to maintain a reasonable scale matching relations at the same time increase the market marketing efforts and the pace of technological progress, this put to use to raise funds to achieve this strategic objective is an important step.

According to Wang Xuning introduction, this raised funds will mainly invest in Jinan annual output of 800 million soybean milk and 50,000 tons bean material items, Hangzhou, kitchen small appliances production projects, Hangzhou, with an annual output of 250,000 Taiwanese Soymilk construction projects, R & D center in Hangzhou construction projects, marketing network construction projects five projects, the project total to be invested 12.3174 million yuan. With the completion of these projects and put into operation one after another, the size and scale of production assets will substantially increase, limiting the company's future industrial development will be greatly to solve the bottleneck problem. With the input of the fund-raising, 9 Yang will further improve industrial layout, reduce production costs, expand market space, increase the company's main business competitiveness and profitability, so that the formation of more large-scale effects of main business, for the early achieve a healthy kitchen appliance brand's strategic goal of the first lay a solid foundation.

by: gaga

POST COMMENT

Kitchen Counter Tops Are A Rage Learning Some Instructions for Making a Chaise Lounge Chair Appreciating Mediterranean Style Through Beautiful Mediterranean Oil Painting Folding Camping Chairs Three Important Tips About Kitchen Furnishings Stanley Furniture Company, Inc. (NASDAQ: STLY) $59M (MarketCap) + 27% Aarkstore Enterprise Global High Temperature Insulation Market You Could Buy Your Sell and Rent Back Home Even After Selling It White Desk Chair Easy Tips for Repainting Patio Chairs Learning Some Ways to Place Outdoor Furniture in the Garden LUMBAR SPONDYLOSIS HOMEOPATHY TREATMENT MIGRAINE HOMEOPATHY TREATMENT