A Brief Introduction Into The World Of Display Advertising

Whether it be on Facebook, MySpace, MSN or Yahoo we have all seen display ads

. Display ad's vary greatly from simple ad's that contain an image with a link to a website, to those created within a gif image to add more dynamism to those ad's composed with an interactive and engaging Flash platform in order to maximise user participation.

Online Display advertising has been around since the 90's with the 1st display ad being featured on Hotwired - one of the 1st web magazines in 1994. From then on, Display Advertising has evolved dramatically with Online Display Ad's making a huge impact on mobile phone's as well as on standard computers. Today there is a lot more variation and scope possible with Display Advertising than ever before with the creation of new technologies and image/video formats available.

Within Display Advertising lie two main areas - Display Networks and Display Channels. Display Networks are made up of specific web companies that host your specific ad's and share them within a network generally across different countries and locations whilst Display Channels offer a single platform for which to display your ad's generally through online news websites, social websites or even video sharing sites such as YouTube. There are a host of Display Ad networks to choose from including: MSMN (Microsoft Media Network), AND, Adconion, Ad jug, Ad Link Media and many more which can help you reach a larger audience rather than simply using a Display Channel.

It's important to mention that when running a Display Advertising Campaign to continually monitor the amount of impressions your ad is creating and to optimise your ad's according. After all there is little point in running online display ads where you are not monitoring how much ROI (Return On Investment) you are making.

It is also important to target your right user group and find Display Networks and Channels that will reach your audience with the appropriate use of ads that match their requirements. Some users may find ads especially those that pop out or under very annoying and it may cause negative user emotions to be attached to your brand.

As with any online marketing campaign with the right tools and knowledge about your target market, Display Advertising can help you gain a significant amount of traffic to your website as long as it is well implemented and monitored. If you combine an SEO or PPC campaign alongside a Display Advertising campaign you will see traffic to your website increase even quicker.

by: John Bateman

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