Search engine optimization (SEO) is a process that seeks to maximize the visibility and accessibility of certain websites
. Its goal is to drive large volumes of traffic towards a particular page. Since a higher rank on search engine result pages have been shown to generate more user clicks, SEO will modify an existing website in an effort to place it in a better position.
SEO is an important part of any internet marketing campaign. Statistics show that people who search for local services and products on the web have a 61% chance of making a purchase there. In addition, 86% will visit the brick-and-mortar store for a closer look. This means that increased hit frequency will measurably benefit a businesss customer base.
earch engine optimization first came into being during the dotcom boom in the 90s. The first recorded use of the term was in 1997. As search engines first came into prominence, it was noticed that higher rankings in these services tended to generate more traffic to the target website. Developers began efforts to modify their pages using various methods in order to take advantage of the search engines popularity.
As time went on, the techniques used by search engines to derive ranking became more and more sophisticated. Where they initially relied on webmaster submitted data, the search engines now use complicated algorithms that weighed a myriad of factors assigning a sites position. In step with these developments by the search engines was the advancement of more innovative SEO methods. These techniques are generally divided into three categories.
White hat techniques involve legitimate strategies to garner more visibility. This is the kind of search engine optimization Tampa businesses should trust. Content improvement and keyword frequency are just a couple of the many common tools used by white hat optimizers. They follow a code of ethics and normally adhere to search engine guidelines.
In contrast, black hat providers are the type of search engine optimization Tampa companies should stay away from. They use fraudulent practices such as spamming search indexes and meta-tag abuse in an effort to rig the system to their favor. Their sites often get banned by search engines once their machinations are discovered.
Any grey hat SEO company Tampa has to offer should be approached with caution. Though their activities arent technically illegal or unethical, neither are they entirely above board and legitimate.