A Brief Understanding On Microsoft Dynamics Crm Integration

Customer relationship management, which is also known as CRM is a method through

which businesses can manage long term relationships with their customers in order to sustain product sales. Moreover, it also helps in extending the length of the time so that the customers continue to do business with you. Nowadays, the modern CRM has taken the shape of software platforms that are quite easy for the sales persons to be used. Additionally, sales representatives would also be able to enter information on customers, which would further help them prepare themselves in an efficient manner whenever they need to follow up on a sales lead. Microsoft Dynamics is CRM is software, which is primarily an IIS based web application with a client server architecture. The main aim of this software is to support marketing, sales and help desk by using the proprietary knowledge that is based on .Net framework and can further enhance this product to support the other related activities.

Microsoft Dynamics CRM is available in a few languages is integrated in an efficient manner with various Microsoft products such as MS office and windows small business server. The best part about this CRM application is that it is easily customizable and is also adjusted according to the requirements of the user as well as the third party tools. Moreover, the internal customization of the dynamics CRM is also quite easy in which the forms can be easily customized to provide easily understandable or familiar looks and also the business work flow can also be customized in the activity or the pending work. It also allows an easy management of the email campaigns while also tracking the responses.

Some of the major components of Microsoft Dynamics CRM integration are web services layer, MSSQL, query processor, system services layer, processor for safe and ad-hoc queries XML, reporting services and plug-ins. The main function of the web service layer is that its helps in managing the communications of various applications with the help of other components and database that are basically developed for enhancing functioning. The server platform is responsible for creating domain specific objects and also provides building blocks of the applications that are being run. The Microsoft exchange server on the other hand helps in processing the incoming and outgoing emails.

iPaaS or integration as a platform for service represents the next generation of application integration and is a suite of cloud services that enables execution, development and governance of integration flows by connecting an combination on-premises as well as cloud based processes.

by: Richardinfo

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