A Comparative Look At Satellite Tv And Cable Tv
Prior to the early 90s the public's means of television entertainment was with the free-to-air channels
. The introduction of cable TV at this time changed the American public's viewing habits. The cable TV companies were not only responsible for offering a wider range of programs, they were also at the vanguard of the latest TV technology.
However the introduction of satellite TV in the mid 90s was the start of a new television era that not only led to a continual improvement in the variety and quality of the programs being shown, it was also the start of a period during which major technological changes took place.
The public now had a greater choice of TV options - more competition in the market place led to greater benefits for viewers. A bigger choice of channels and programs, including an explosion in the number of foreign language channels available; cheaper subscription rates; improved customer service; and special deals for new subscribers. Families who wanted to improve their home entertainment choices now had a realistic choice - satellite TV or cable TV.
The principal point of difference between satellite and cable is in the way the TV signal is transmitted. With cable, the signal is delivered to each household via a network of cables. The competing system uses a satellite situated in the south that transmits the signal to a satellite dish located usually on the roof of the subscriber's house.
It's expected that the rate of increase in the number of satellite TV subscribers will ensure that this method of transmission will become the most popular in the short term. The main reasons for this are:
1) As the cable TV companies have been increasing their subscription charges at a faster rate than the satellite companies, cable TV is becoming too expensive for a large number of families. This trend is expected to continue in the future.
2) Satellite TV has a reputation for being more reliable than cable. Annoying transmission disruptions occur much more frequently with cable and are usually caused by bad weather conditions, a situation that doesn't affect signal transmission by satellite. This problem is one of the major reasons for subscribers switching over to satellite.
3) All satellite TV channels are transmitted in 100% digital for both picture and sound. This feature provides a much more pleasurable and satisfying experience than watching many of the channels shown by cable TV. Another example of the better technology employed by the satellite companies.
4) Due to the superior technical features of satellite TV, it can provide a larger number of channels than cable therefore offering a much wider range of programming options for all. In addition to the free-to-air channels offered by the long-established TV companies - NBC, CBS, ABC, and Fox - all the popular programs presently shown on cable are available on satellite, plus many more. Indeed there is something for all interests whether it be news, current affairs and documentaries; sports; children's programs; movies; light entertainment or sitcoms. Specials events such as concerts, sports etc. are also available.
5) Signing up new TV subscribers is a very competitive business. The two major satellite TV companies spend huge amounts on advertising trying to entice families to switch from cable and the other satellite company. What this means to those looking for a new TV provider is that there are plenty of deals and inducements around. From free equipment and installation, deals on program packages, and deals offered by the installers, new subscribers have never had it so good.
6) Regular surveys of the level of customer satisfaction clearly and consistently show that the satellite TV companies and their installers out-perform the cable companies.
7) Satellite TV subscribers can benefit from access to an internet connection provided by the satellite dish, giving a faster connection than by cable. The intense level of competition between the two major satellite TV companies will always ensure that internet rates are competitive.
For subscribers who want satellite transmission instead of cable or who may want to try another satellite TV provider, then the time to make that change is now. The major satellite companies can get you up and running with some great deals on offer, such as short term program packages at greatly reduced cost; no equipment to buy; and ever reliable customer care.
by: Dave Neville
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