A Complete Guide On How To Create A Logo Design!

A visual representation; a brand image; a tool that is used to make your firm recognize around the world; yes, were talking about logo designs

. The logo design your brand holds is the key to your future success; whether it has to be a certain one or an uncertain one, thats up to you to decide. The decision to choose certain facets to create a logo design is a challenging one. Youve to make certain design related choices keeping in mind that they represent the philosophy behind your brand; some of the questions you ask yourself when thinking to create a logo design are as follows...

- Get to know what type of design your audience prefers. Your logo design doesnt have to just appeal visually but also has to communicate a message; therefore, make sure that you deliver a message that will be received well by the audience and hence promoting your brand from the very first step.

- Indulge yourself in the brand and find more about why its previous logo didnt work or what the reason for creating this brand was. Find out more about the history of the company and its employees to create a design that reflects the firms ideology.

- Use internet to the maximum extent. The best way to make sure that the idea youve in your mind regarding the intended logo design doesnt matches with anyone is to search through Google and save yourself from this unfortunate future.

- Now that youve searched thoroughly and have an idea of what your design should look like, its time to get a pen and paper and start sketching the ideas. It is advised by the experts that ideas should be roughly sketched onto the paper first then using Photoshop. Rough sketches will narrow down your options and will save your time on the Photoshop.

- After sketching the designs on paper, most of the designers then move to a more technical side i.e. to use vectors on Illustrator CS6 to create a fine quality design without the pixels being disturbed.

- The first thing you do is to choose your typeface. The font you choose for your logo can either be an existing one or you create your own custom font. If you go for the custom font then be sure to keep it simple as fonts go obsolete very quickly.

- Sometimes a logo doesnt have to have fancy images and gimmicky fonts to make it more likeable; just using the brands name as your logo design in a simple font can also work and has worked for quite a number of famous brands take Nike for example, simple yet effective.

- In the midst of choosing all the colors and fonts, you need to resist the urge to imitate.

- Your logo design should be experimental; can be used in different mediums and sizes.

- Lastly, dont confuse logo with brand; its just a part of your brand.

by: Jennifer Parker

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