A Fashion Trunk Show For Every Woman

The fashion trunk show isn't a thing for big designers and upscale boutiques anymore

. They are common enough throughout the fashion season in certain stores, where a designer would bring a few sales representatives and a large trunk full of the latest fashions. Buyers and retailers can see what's available and see what the customers like. The designer even benefits by being able to tell what will be fashionable to the public and can tailor the new designs accordingly before they are released to the general public.

There are places to find a good fashion trunk show all over the country, and it's as easy to find them as a quick internet search on your favorite browser. Designers want people to see and try their new designs, so they never lack for advertisement when one is looking. New designers especially can have the opportunity to let the public see their wares and spread the word while getting good will from the buyers and retailers.

These trunk shows will often be placed so they can be seen, run in high-traffic areas of the store, usually in view of a window, if possible, so passers-by can see what's going on and come in to participate.

As stated before, however, the fashion trunk show isn't just something for high-end stores anymore. More and more women are holding shows right in their own homes. Instead of perfume and knockoff jewelry and cookware, many are now selling the newest fashions right out of their homes to their friends and neighbors and making some money on the side. They can be working for someone else or selling their own designs in order to make a name of their own in the fashion world.

These home shows run the gamut, from being simple neighborhood affairs where anyone can drop in, see the clothes being modeled (often by the hostess) and make their orders, or they can be more like traditional fashion trunk shows where an invitation is required. Even a few very famous women engage in these shows for various reasons usually to promote a personal brand.

A hostess for a show generally will see about 10 to 15 percent in sales, but those running shows from home may run into the usual problems that occur when selling items to local people. There will always be those who are slow to pay or who want an exchange or return. The vast majority of women who do their own shows have had largely positive experiences. It's as simple as offering good customer service by honoring that exchange or being patient with the money. Most sellers never have any problems at all.

Those who run trunk shows from their homes tend to have women who work part-time or professional women who work full-time as their clientele. The women who run the shows themselves tend to work exclusively from home, able to work the shows around their busy schedules. The lead up to a fashion trunk show may find you pressed for time, but the results will definitely be worth it in the end.

by: Robert Fogarty

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