A Few Guidelines for Effective Banner Ad Design

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Author: . P. Platania" href="http://www.articlesbase.com/authors/v.-p.-platania/329156.htm">V. P. Platania

The internet has almost replaced books, magazines and newspapers as an avenue for information and entertainment, which means that advertising on the web is an excellent way to reach a very large audience. Banners are an effective way to advertise your services or a product, so it makes sense to understand banner ad design if you want to create successful and fruitful advertisements. If creating awareness of the name of your company or your brand is your main purpose for advertising, then it's far better to place your ads on billboards at busy intersections where masses of people will see them, rather than a single user on the net. However, if your aim is to entice users to go to your website and buy your products, then the banner ad is exactly what you are looking for. A lot of research has gone into making banner ad design effective, so let's hear what the experts have to say A banner takes time to load, so it makes sense to keep the banner file on the smaller side. Not everyone has a high-speed connection, and you want your banner loaded before the reader scrolls past it. Use creative artwork and bright colors to catch the user's eye. A combination of blues and oranges (offset by a neutral color) has proven to be very effective so design at least one banner in these colors, to test that theory ! Animation also helps to attract attention. Not too much, though I'm sure you've seen enough annoying banner ads to avoid that mistake. Your banner should look clickable. If it's mistaken for a picture, then a user may scroll past it, even if he thinks it looks interesting. Invite the reader in by using words like "sign up" or "click here" - these phrases have proved to be very effective in getting people to click on banners. Words like NEW and FREE are even more effective in getting people to inspect your website. Be sure that you do have something new or free to offer them and that the offer is immediately visible on your site. Keep the message on the banner brief and to the point. Users tend to ignore banners with lengthy sentences a short and interesting message or offer is more likely to make them click on your ad. Banner ads placed on relevant websites are more successful. Ads for "Low cost fares" on travel websites will invite clicks, but ads for toothpaste on financial websites will not. To put all that advice in a nutshell, experienced designers are telling us that an effective banner ad design will utilize good artwork, color and a little animation to catch the reader's eye, and a short but significant offer to get his attention. To get anyone to click on your ad, the message should either offer some benefit to the user or provide him with the information he is looking for. Do ensure that your website does provide what it promises, because people hate being fooled and they will quickly navigate away from a website that tricked them, without bothering to look any further. After you have placed your banner ads on various websites, it's a good idea to invest in some software that tracks ads. Tracking each banner separately will show you which banner ad design is the most successful, and that is your best guideline for future banner ads.About the Author:

Author, V. P. Platania ,Jr, specializes in writing about custom graphic designs and photo restoration. Visit http://www.custom-graphic-designs.com

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