A Few Tips On Selecting Brochure Displays

If you are like many business owners, you invested a great deal of time and money to create brochures for your products or services

. The next step is to get these advertising pieces into the hands of potential customers. There are many different styles of brochure displays that can help you accomplish that goal. However, matching the display to your available space can make your task easier.

You can find a display that is made from wood, metal, or acrylic. If you have eye-catching images, consider a clear plastic model that lets the design show through. Metal and wood holders may be open in the front, or they may be partially enclosed.

Countertop holders are often placed next to a sign-in sheet at a reception desk, beside cash registers, or on desktops. Their advantage is that their compact size lets you place them where they will be noticed the most. However, when used in too cluttered a space, they can annoy your employees as well as your customers. For example, customers need room to place their items on the counter next to the register. Cashiers need to be able to retrieve the items for pricing or bagging. Either party can knock over your holder, often causing the literature to be scattered.

If floor space is an issue, consider a wall-mounted holder to eliminate potential clutter or tripping hazards. Do give some thought to the location before installing them, though. For example, you might want to make sure children will not bump their heads on them. Watch your traffic flow patterns to identify spots where customers seem to pause and put your literature holders in those areas, if possible. Use wall art, such as bright arrows pointing toward the display or a colorful background to draw people's attention to the display.

Floor racks are often used when there is a need to offer a number of brochures covering various topics. You will frequently find these in travel agencies, in the waiting rooms of many health care providers, and at tourism centers. One disadvantage is that people must take the time to locate the desired topic. You can alleviate the problem by arranging topics in a logical manner or by labeling each section across the top to identify the contents underneath. Make sure you have adequate clearance all the way around and that support legs pose no tripping hazard.

If desired, place attractive signs or posters around the shop or office directing patrons to your literature center and encouraging them to select a particular topic. For instance, pediatricians might wish to encourage parents to take home a pamphlet containing information on immunization schedules. A jewelry store might want to provide information on how to place a custom order.

Stock your holder, but do not try to force too many pamphlets in each slot. Overcrowding makes it more difficult to remove a piece and often causes extra items to fall out and suffer damages. If you provide a variety of pamphlets, review periodically to discover the topics in greatest demand.

Think of places you can use brochure displays other than your shop or office. For example, consider using them at your job fair or trade show booth. If your booth is small, choose a tabletop style. Even though you will likely have to refill it several times, the extra room will make the atmosphere more relaxing.

by: John Rowbotham

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