A Good Article Marketing Strategy - 5 Things It Can Do For You
Online entrepreneurs are always on the lookout for two things - more web traffic and a good deal
. With article marketing, you can get both!
If you have a good article marketing strategy, you can draw visitors to your website naturally, without paying for expensive Pay Per Click ads. However, there is much more to article marketing than just saving money. What else can a good article marketing strategy do for you? Check out these 5 benefits:
1. Article marketing establishes you as an expert in your niche.
By publishing quality SEO articles, you are showing readers that you're a great source for the latest information in your niche. It gives readers a reason to visit your site again and again.
Plus, being an expert can really boost your profits. After all, when given the choice, wouldn't you be more likely to do business with someone who's an expert?
But, unfortunately, your article marketing strategy can go both ways. If your articles are chock full of mistakes or inaccurate information, your online credibility can be ruined. That is why it is so important to make sure that the articles you publish are quality SEO content.
2. Article marketing gives you quality backlinks.
Every time you publish another article, you get another backlink. And, many of the article directories out there have high page ranks, which means your backlink is a powerful one.
But if you have the right article marketing strategy, you should be aiming for backlinks from all over the world wide web. It can take some time, but quality SEO content does get picked up by other website, blogs, and social bookmarking sites. Each time your article gets picked up, you get another backlink. And, when it comes to SEO, you can never have too many quality backlinks.
3. Article marketing increases your web traffic.
With all of those backlinks being created, your search engine ranking will start to rise. The higher you rank in the search results, the more traffic you are likely to see.
But that is not the only way that a good article marketing strategy can boost your traffic. By publishing quality SEO content, you are piquing the interest of your readers, which encourages them to click on your link and visit your site.
4. Article marketing gives you a chance to soft-sell your products.
No one likes a sales pitch that is full of hype of ridiculous promises. However, by writing a great article, you can tout the benefits of your product without subjecting readers to a hard-sell. For example, if you are selling a weight loss product, and your article discusses the health benefits of losing weight, you have just told your readers why they need your product - without subjecting them to an obnoxious sales pitch.
5. Article marketing has a lasting effect on your business.
Once you publish your articles, they are out there forever. You never know when someone is going to find one of your articles, love it, and click on your link. The benefits of a good article marketing strategy last forever. The benefits of paid advertising stop once you stop footing the bill.
by: Nicole Beckett
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