A Great Website's Building Blocks

A Great Website's Building Blocks

A Great Website's Building Blocks

Creating an aesthetically functional website should incorporate the use of nine major elements. One, the homepage - this is the face of your site, as it were. It creates an immediate impression on visitors to your site. It should be clean, free of clutter, professional and attractive. It should also not be too flashy so as not to scare away visitors. Secondly, the message should give people a reason to stay on your site, be it a business or personal website. Know that they should be able to offer something be it information, entertainment, advice, help with a problem, opportunities to contact similar minded people or links to useful sites. For business sites, the information should be easy to follow, find and understand. Speed is the third element, and you should ensure that your site loads as quickly as possible. People will get impatient if it takes too long for it to open. Graphical layout, the fourth construction element, should be attractive yet simple to keep visitors glued to the site. The graphics should also convey the message that your site is trying to pass across. Images should be between 6 - 8 k. Each additional 2k adds approximately one second to loading time. The different emotions that different colors evoke should be considered; red and orange excite the senses and increase heart beat, blues and greens are more restful, while yellow reminds us of sunshine and is a happy color. Choose a color that is appropriate to the effect you want to create. Remember to have graphics with directional elements pointing towards the most important sections of the page, for example, a picture with a man kicking a ball should have the direction of the kick and the ball's trajectory towards an important announcement or advert you wish your visitor to focus on. Also have it in mind that; faces should 'look' to the centre of the page, cars should be 'parked' facing towards the centre of the page, roads, neck ties etc should all be placed to lead the eye across from left to right, or down from top to bottom. Fifth element, text readability, refers to how text looks on the page. Choose fonts and colors that are easy on the eye especially for bodies of text. Next element - "skimmability"; make your page as easy for your visitors to read as is humanly possible and this means breaking it up into little 'chunks' for them. Use headings, highlight important parts, and write short summaries. For easy navigation, the seventh element, have your main navigation bar running down the left side of your page. Have privacy and testimonials page especially is it is a business site. Set up a separate page for your testimonials and offer to include links to your customers' pages in return for using their comments. The last element is words, and you should take care to write fluently and grammatically.

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