A Guide To Search Engine Rankings & Search Engine Optimization

Every website owner wants that his website gets more visitors and his products &

services acquire more online visibility and ranking in search engines but there are millions of websites and to get on top of all of them you need to know how SE ranking works.

SE rankings can be improved by implementing effective search engine optimization techniques. Such techniques help the website gain good SERP as well as retain them over a period of time.

SEO is primarily divided into two parts one of which is known as on-page optimization and the other is called off-page optimization, both of which is properly done can help a website achieve desired ranking goals. This article will try to look into search engine submission and various on-page as well as off-page optimization tasks that are performed as part of SEO.

On-page SEO comprises:

1.Creating Page Titles, Meta Keywords, Meta Descriptions

2.Creating internal linking

3.Developing Alt tags for images

4.Using Heading, Bold, Strong, Italics, Underline tags

5.Correcting 404 Page Not Found errors

6.Creating custom 404 error pages

7.Correcting W3C errors

8.Checking & correcting duplicate content issues

9.Re-writing of dynamic urls

Off-page Search Engine Optimisation comprises:

1.Creating local listing in SEs

2.Submitting products in SEs

3.Posting ads in classified ad sites

4.Doing directory submissions

5.Doing RSS Feed submissions

6.Doing article submissions

7.Making forum posts

8.Doing answer posting

9.Doing blog posting

10.Doing video and image postings

11.Doing social bookmarking

12.Participating in social networking sites

13.Doing 3 way as well as 2 way link exchange

14.Doing press release submissions

15.Submitting PowerPoint slides

If all of these SE submissions as well as off-page & on-page seo tasks are properly performed then a website can sure of attaining good search engine ranking over a short period of time.

Nowadays it is not enough just to create a website and expect to get visitor traffic on its own, you need to take active steps towards promoting your website in SEs and making the SEs aware of the products or services your website provides.

by: Mushtaq Ahmad

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