A Guide To Seo For Ecommerce Websites

Among the different genres of websites, ecommerce portals are the most difficult to optimise

. Reasons range from the huge number of pages present in these sites to limitation in textual content. However, if you know certain tricks, ecommerce sites can be optimised very effectively.

Content

With ecommerce sites, content is usually found in the form of product descriptions. Never ignore the importance of product descriptions for your ecommerce site. Search engine spiders do not read images as well as they read text. It"s also a good idea to optimise the product descriptions for your target keywords.

Product names

Titles or names of the products listed on each page provide good scope for SEO. Be sure to use commonly searched terms along with the product name. For example, if you offer a beautiful turquoise coloured dress in your store, you get better results if you use "blue-green dress" as the product name instead of "turquoise dress" because more people are likely to use blue, green or blue-green when they search for a dress of this colour.

Navigation

Website navigation is an important component of SEO. So, you need to categorise your products based on different categories and make them easy to locate on the site. Avoid using a lot of sub-pages and ensure that all categories can be accessed from the home page.

Google Places

Submit your business to Google Places. This is a local geography based search. Optimising on the location is a great SEO trick. You can give in details about your business and optimise by using the right keywords so that your website turns up in local searches.

Social media

Connect with target customers on social media and share links to your website on relevant communities. On your website, create interesting write ups about the products, and encourage sharing by including calls to action and prominent social media icons.

Sharing adds dynamism to your website, and helps it rank better.

SEO Best Practices for ecommerce Websites

Never copy a product description, not even from the manufacturer"s site. Keep it original, unique and very interesting. This applies for titles as well. Also, make sure that content is not duplicated from one page to another.

Review pages are dynamic in nature because of the comments and feedback posted by users. Since search engine spiders like dynamic sites, make sure that you do not forget to add review pages to your ecommerce store.

Do not neglect the importance of keyword in the URL of your website.

Always keep in mind that SEO translates to better business, multi-fold increase in profitability and a constantly increasing client base.

by: Born4digital

POST COMMENT

Conhea timos Sites Sobre Tratamento De Cicatrizes De Acne Agora Site Sobre Cenaless Destaque Entre Internautas Promotional Jackets Create A Statement Important Items That A Website Development Company In Orange County Should Consider The Promotional Opportunities Of Stubby Holders Daily Deal Websites Around The Globe (part 2) A Review Of The Top 5 Blog Sites For 2012 An Intro To Mobile Website Development Content Writing Company: A Solution To All Website Development Problems Wordpress Website Design: Creating Professional Websites With Par Excellence All In One- Magento Customization Is A Great Deal For Your Website Buy Website Traffic Using The Campaign Strategies Of An Seo Company Get The Best Dates By Enrolling At The Best Dating Sites