A Guide to Choosing Promotional Coffee Mugs

A Guide to Choosing Promotional Coffee Mugs

Promotional coffee mugs are a fantastic and cost effective way to gain exposure for your brand, company or cause. Coffee is a worldwide obsession. It has infiltrated into the most remote locations all over the world and into a huge range of different societies. Every culture has created their own unique rituals associated with coffee. In France they drink un caf, an espresso in the morning. In the Netherlands they drink a cappuccino with liqueur after a meal. In Morocco they drink caf au lait and their coffee is very sweet. In America coffee is available all day and night at roadside dinners, the majority drinks their coffee black, a long black then is tailored with cream and/ or sweeteners. Here in Australia, the majority has their coffee with 2/3 milk, in a caf latte, cappuccino or flat white. All over the world people are having a coffee before they start their day or on their way to work, or at work, or for a break in the morning. However you may drink your coffee, you are part of a worldwide ritual expanding across hundreds of different cultures and in hundreds of countries. So what better way to promote your organisation than providing a vessel for this world wide habit with a custom coffee mug?

Promotional coffee mugs have a lasting use, which other corporate gifts often lack; this gives them a higher perceived value to the consumer therefore a more positive association with your brand. You probably have a custom coffee mug at home or especially in the office that has been around forever and is used again and again. The key to any promotional item is to make sure the merchandise that you are branding is of high quality and that represents your brand appropriately and doesn't cheapen your name. Therefore the choice of material, style, colour and printing on your custom coffee mug are all important considerations to be made.

When deciding on the best options for your organisation and promotion, consider the following factors:

Style

Consider your target audience, your brand image and the message that you are trying to convey. Where is the coffee mug going to be used? If it is used in the home or office than it is visible to the user and those around them, so they are your target audience. It would be best going for a classic ceramic mug or a stainless steel mug depending on the logo and client. The shape of the mug is also important, if your logo is edgy than choose a more contemporary design whereas if your logo is a more classic or a softer design your probably better with a rounder mug. Make sure the mug also caters for how much coffee the use would want to drink. If the mug is not the right size, it will not get used as frequently and therefore not be promoting your brand effectively.

If you are targeting commuters, this can be a fantastic option as it could mean exposure to many different people. If the user is walking, taking public transport of even driving, if the cup is a striking design. It is bound to be noticed by passersby and other commuters. Travel mugs come in a range of designs, from plastic mugs to stainless steel and in various shapes and sizes. It is important with travel mugs to choose a good quality one with a sealed lid and cap so that there is no spillage or leakage, this will discourage the user from using the product.

Material

Ceramic is the most popular and familiar material for coffee mugs. It is reusable, a good heat insulator and easy to clean. Stainless steel offers more contemporary aesthetic and also good insulating properties. Plastics and acrylic cups offer more flexible design options.

Budget

If you're on a budget, custom coffee mugs are a great choice for promoting your business. It is only a little more expensive than a promotional pen and the perceived worth and usefulness of the item are much greater than that of a free pen. It also ensures that your logo will be used time after time after time. Ceramic mugs are the cheapest option and the more simple the design the cheaper it is again. It is just important to keep in mind that it often pays to get something that people are going to appreciate more and use more. It also pays to have a more striking and clever design so that the coffee mug gets more attention and therefore more brand exposure. Stainless steel is a more expensive material but makes a great impression and is likely to be used more and therefore pay for itself in promotional value.

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