A Guide to Designing and Printing Online

For many graphic designers, especially those taught in the traditional schools

, online printing can altogether be overwhelming and sometimes frustrating. It is a totally different world that unlike the conventional way of printing the marketing materials of a business, online printers need a different kind of skill from what is taught in the old and traditional school of design.

It can truly be a challenge to design and print online. We hope this article can help you out especially if you are from the old school that we are talking about. Here are some of the simple tips to make designing and printing online easier, whether you are creating your brochure, catalog or even folder printing your custom folders.

Get templates.

The good thing about these templates is that they are made available by so many printing companies that all you have to do is to customize them to fit your own requirements in marketing. But not all templates can be used for your business. You don't just get any template made available by graphic design companies. Always look for printing templates that are appropriate to the type of business you have and the objective you would want to accomplish with your folder printing for example.

Print templates would be a dime a dozen in the internet. It is now up to you to choose the best ones that can amply represent the right image you would want your target clients to remember you with.

Choose your color.

Again, not all color shades would be appropriate for the image you would want to project in your marketing collaterals. The internet can help you choose the best color mode for your purpose. Always remember that online printing companies design and print in CMYK. Hence, when you are doing your design online, be sure to do it in CMYK, or to convert your RGB to CMYK, before you send them out to your online printer.

Proofread.

Even with online printing, you still need to proofread a lot so you can be sure to produce correct and high quality marketing materials for your target clients. So check your print proof more than three times and make sure there are no errors in your final proof before you confirm them for press run. Let other people edit your file too. Other people would often see more errors than those who have been looking at the layout many times.

Know the file format.

Be sure to learn what your online printing company requires for the format of the file you are going to upload to their site. The online printers often differ in the software program they are using. So make sure you got the file format right to prevent any wastage and additional costs to your printing later on.

Choose only reliable printing companies.

As anyone who has a sturdy printer and can put up a website can already call themselves a professional printing company in the internet, it is best to learn more about your online printer before you give them your print job. Do not just hire the first one you come across in the internet. Always do your research. And just like what you do with the traditional printing, shop around so you can compare the information you get from the internet to come up with the best choice for your marketing needs.

A Guide to Designing and Printing Online

By: Leah Delaney

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