A Heavy Strike to the Apply, Inc

A Heavy Strike to the Apply, Inc

A Heavy Strike to the Apply, Inc

On the July of this year, there was a hot video about the "Apple Cover" on the Tudou website. And the click rate is topping the list. This video just lasts 69 seconds with any voice and subtitle. But it presented how to pack iPod Touch into a back leather cover, and then click the screen to dial to a service line, then head the voice of the customer representative, which gave all the people who love iPhone a big surprise liking a magic.

This video quickly became the hot topic among the people, and attracted the attention from Apply, Inc. As we all know that the cheapest iPod is about RMB1500, however, the cheapest iPhone is about 4999 RMB. There is a big difference between the prices of them. However, the magic black leather cover which can change iPod Touch into iPhone, just sold about 520RMB.There is about 3000RMB price difference.

According to the report, the inventor of this magic cover is a couple of brothersPan Lei and Pan Young, coming form Henan Province, China. Pan Lei is a fanatic fan of the technology; he is a undergraduate and also a fans of the I Phone. He always dreams to own one iPhone. But the price of one which announced to market is about $740, which is an impossible for him. One day, he bought a secondhand iPhone from his friend, but the screen was broken just one week later. After one month, he found an online store and bought a new one iPhone, he really cherished this hard-won cell phone, and bought many kinds of covers from the online store (http://www.dinodirect.com/iphone-cases-f-cell-phone-pda-accessories/) to protect and decorate it.

One day, he was searching some new iPhone case cover on the internet, and found by accidently that the outlook and function of one Ipod Touch is similar to another iPhone except dialing and sending short message. One thought suddenly strike his mindif there is one case cover which can change the IPod into iPhone, it will save a lot of money for the people who likes iPhone but can not afford to it.

Mr. Pan Youg and his brother were devoted to make his thought come true from Dec, 2009. Finally, his dream came true according to continuously technical improvement and debugging on July, 2010. After equipped with this case cover, IPod Touch can not only make a phone call, also can send message as the iPhone. This case cover can make IPod keep to dialing about 5 hours. And they called it "iPhone cover 520". As the popular of the video, the "iPhone cover 520" becomes the hot product on the market. Of cause, it also attracted the attention from the Apple, Inc. It took a hit strike to so Steve Jobs plan to talk about the tort with Mr. Pans.

In an interview the journalist asked "what give you the inspiration for the great invention? Mr. Pans said maybe it from my persistence for iPhone, or it is the case covers which I bought on the line (http://www.dinodirect.com/iphone-cases-f-cell-phone-pda-accessories/) gave him inspiration of the invention. And they will insist on negotiation the patent with the Apply, Inc. and hope can find a win-win solution on it.

Facing to such a large enterprise, will Mr. Pans build cooperation with the Apple, Inc? Will they get the result as their expectation?

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