A How-to Guide For Effective Mobile App Marketing

Years have passed by since Apple started a story: Story for app mobile developers to do something unprecedented, something out of this world

. Google and Apple both today have more than 600K apps in their application stores. And today, mobile app development is happening everywhere across the world. The big thing now is not app development, but app marketing that too amid a dog-eat-dog competition where every other app is scratching everything under the sun to get talked about. And this post is a bid to help app developers successfully market their apps. This might sound a cliche and some of the what's-about-to-come things might sound generic, but if you religiously make them your guiding light, you'll truly understand their importance.

Let's start from the manufacturing phase: Create one-of-its-kind app

Google says your content should be unique to get a good position in search results. Same applies to apps. If you're just trying to make an improvement or a copy of some already-popular app, who's going to notice it unless it's some awesome rethinking/redesigning? But imagine if it is a new concept, it'll become a new bait in itself and will save you thousands of dollars for marketing.

Pouncing onto the last stages of app development

No, here we are not going to steer you into technical hustle bustle. We'll just ask you some questions:

* Taking care of all the market trademarks and knowing that today's world is more likely to fall for an unique, cool yet relevant app, have you decided the name of your app?

* Have you chosen the most relevant category for your app?

* The app that is the result of your creativity and hard work also demands a compelling icon do you have any?

* Have you started targeting social media for your app? If not, start doing it now. The more buzz you'll be able to create, the more popular your app will end up being.

* Hype, yes hype, is one of the best ways to promote anything, but only if that thing is truly unique. Have you made a hype of your app?

Now that you're ready with your app what after it?

Immediately after your app is tested and ready to set its feat into the market, start preparing for its grand launch. Send the newsletters. Target the social media again. Host some contests. Give away some attractive gifts. Share the promo codes. Make your presence felt on the popular app sites/blogs. Prepare a making-of-the-app video. And promote it over the Web.

To sum up, your objective of app marketing should be to create an awareness and spread the word about your app both before and after its release. Make bloggers blogging about your app, tweeple tweeting about it and tech gurus debating about it. The more successful you become in doing all this, the more popular your app is likely to get.

by: PixelCrayons

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