A MOVING TARGET EASY TO HIT?

A MOVING TARGET EASY TO HIT?

A MOVING TARGET EASY TO HIT?

It's been said that there's nothing new in the world. Bull-feathers! The recent evolution, or should I say revolution in marketing can be attributed to the technical advance in the mobile phone arena. It seems that everyone is trying to get in on the groundfloor but very few really understand the basic mobile concepts necessary to increase sales. Mobile marketing didn't start out very strong simply because of the lag in technology applied to smart phones-these are the phones that can do most of the things that previously was only possible on a computer. Nevertheless, mobile phone marketing moves ahead and will continue sky rocket with incredible speed. Many forward thinking innovators have been using mobile marketing in {many|several| formats such as SMS, MMS, etc. and report excellent results, some even better than their print, email, and radio and TV counterparts. Retailers are already applauding the praises of mobile coupon marketing and for good reasons. Mobile couponing attracts retailers especially because they are used to using coupon print marketing as a means to gain new business and to effectively track their advertising efforts. Mobile marketing fits in with this thinking and surpasses it. Mobile marketing affords more interaction with the mobile app (short for application). Since mobile phones are capable of receiving text messages once the app is downloaded, the retailer or marketer is able to keep in constant contact with them through text messaging; something other media can't accomplish. An as any good business person knows the value is in the mailing list. They know it's worth its weight in gold because it IS as good as gold. A good prospect/customer list is the vault holding future sales that can be tapped into at any given time. Now, through the technology of mobile phone marketing, mobile mailing lists can be even more valuable. Statistics show that it's possible to gain better results by creating and maintaining such a text list. Up until now mobile marketing, aside from being confusing to retailers and marketers alike, was mostly utilized by large corporations with fat ad budgets. But thanks to FetchThatApp that's all changed. Because Fetch That App includes not just one business but dozens of non-competing business on the same app, all participants derive mutual promotional benefits from each others advertising efforts. This is because participating businesses promote app downloading to alert customers to save money. Customers gravitate to the new app to use such components as daily fortune cookie, trivia, lucky numbers and a monthly sweepstakes drawing. Users especially like to save money on the many coupons, sales and other offers. It's a proven attention getter in any economy especially in a down one. Retailers and online marketers are excited about being able to target prospects by sending text messages on events, sales, coupons, promotions and other specials 24/7. This is possible because mobile all phones can accept advertising text messages and, in case you didn't think of it, mobile phones are always no more than 3 feet away from the user 24/7! The reality is that mobile phones have now become a personal item just like a watch, ring or article of clothing; it's not just a phone anymore. This begs the question "is a mobile phone really a phone or a pipeline for advertising? Certainly because of this the face of advertising has changed and has opened marketing avenues that are not yet known to exist. Additionally the introduction of a new iPhone, Android, along with other smart phones has made mobile marketing even more attractive and effective. Mobile phones now accommodate videos, web sites, text messaging and oh yes, they also make phone calls. All this allows advertisers to take their business to the next level like to other medium can current do.

As an example a new called FetchThatApp brings to bear the fact that a mobile method can be designed to reach customers at a the point of need, increases sales, attract new buyers and create on-going avenues communication.. Such an app has a track record and can become popular among the new advertisers such as Amazon.com GNC, local spas, gyms, restaurants among others. Who said that there's nothing new in the world? Bull-feathers! The recent evolution, or should I say revolution in marketing can be attributed to the technical advance in the mobile phone arena

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