A Picture's Worth a Thousand Words...But Is it?

A Picture's Worth a Thousand Words...But Is it

?

"A picture is worth a thousand words." Anonymous

Throughout history, riveting pictures have told a story without any copy or text associated with it. And surely, you've read the adage before (well, you just did!): a complex idea can be conveyed with a single still image. A compelling image can stir emotion, give a brand an identity or even give your target a call-to-action.

But what if the images were moving, i.e. like they are in a video presentation?

Just making a video for the sake of making one because it simply looks better and draws oohs' and ahhs' is the wrong way to approach a production project. Making a video requires creativity and relevance to your client's message. It allows them to drive home a point that may or may not work in words or text.

Let's say you have a client that wants to build content online with their company site but at the moment their content is shared or possessed by another provider. Sure, the client has some exclusive content that drives some people to their website and tells a story but is it relevant? Is there a plan of action that can be undertaken to spread the message?

Consider the following points in mind when getting the ball rolling on a video production project and making it successful:

Create Awareness. As mentioned, creating a flashy video with all the bells and whistles is nice but what if no one knows about it? The goal with your compelling video content is be able to share it to the masses. Develop a sharing strategy of relevant sites and clients to promote your video to ensure your message is seen.

Presentation. It's one thing to create the video, it's another to create relevancy for your message. Your video should deliver your marketing message so that it stands out in a crowd and helps establish expertise. In accounting for those two criteria, a sense of relevancy and weight can be attached to the delivered message.

That's Entertainment! We know videos can get dulled down with details and messages that sometimes can cause your eyes to roll back into your head. Spice things up and keep your viewers' attention by making it entertaining. By simply adding a touch of entertainment to your video presentation, it will go a long way to your target audience sticking around to get the whole message. Besides, who wants to sit through a presentation that has the personality of the teacher from "Ferris Bueller's Day Off"?

Knowledge is Power. Whether it's online or in print, people are naturally curious and want to learn things. In that regard, a good video production project should deliver a message that informs or educates your audience. In establishing your client as a thought or knowledge leader in their respective industry, you're driving traffic and building awareness.

A video production project involves a lot more than just simply putting together something visually appealing a project requires a bit of creativity and relevance to the delivered message. The final product should drive the point home and gets the target to act upon it. By keeping the three suggestions in mind, a video project should hit a home run in accomplishing its goals.

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