A Promotional Product That Will Catch Your Eye

The idea of light up clothing may make you shake your head at first

, but illuminated designs are quickly invading our cultural sphere. Popular artists such as Katy Perry, Lady GaGa and Rhianna have all donned outfits highlighted with LEDs for various awards shows and performances. Additionally, certain dance groups on television shows such as The X Factor and America's Best Dance Crew have made a name for themselves by wearing clothing that lights up.

Light up clothing is not just for celebrities, however. Young people all over the country are adding illuminated clothing to their own wardrobes--not through elaborate costumes--but on conventional t-shirts, hats and more. Certain companies are now beginning to utilize the same technology that Katy Perry has worn in the past. This electroluminescence (EL) technology uses a paper-thin panel to backlight a logo or design printed on vellum. When connected to a small battery pack, using 2 AAA batteries, the panel is able to illuminate and animate an otherwise static design. There are two different battery inverters the panels can be attached to; one makes the shirt light on its own with up to five different sequences, while the other uses a microphone to detect noise and light up exclusively to sound and music like an equalizer. The panels are attached to the garments, and the battery packs hidden within a discrete pocket inside the garment. One simply turns on the battery pack to make an otherwise ordinary shirt into an eye-catching display.

Though clothing that lights up is perfect for the stage, there are many other uses for these innovative illuminated products. Companies, musicians, and event planners spend countless dollars creating merchandise to market them. Why make another t-shirt that will sit in the back of a closet when you can put your name in lights? Companies such as Flashion Statement LLC specialize in designing custom promotional t-shirts, sweatshirts, and tank tops that light up. These unique products make you stand out in a crowd, while remaining young, hip, innovative, and most importantly, memorable.

Musicians, DJs, and radio stations are just a few groups of people who are beginning to notice the possibilities of light up clothing. Frends, a professional snowboarding group featuring Olympians Kevin Pearce and Jack and Luke Mitrani, created custom sound-activated t-shirts using their logo for their rising music festival, the Frendly Gathering. Flashion Statement also made customized tank tops for the University of Texas Dance Team featuring their famous Longhorn insignia lighting up like an equalizer. These light-up products instantly boost one's visibility and allow everyone to take notice of your logo, product, or event. Customized light up clothing is a creative marketing opportunity that can be utilized for charity fundraising, promotional giveaways, and so much more.

The quickest way to attract the gaze of anyone near and far is with clothing that lights up. These t-shirts, sweatshirts, and tank tops are super functional and incredibly fun. Famous musicians use light up clothing to get attention on the stage, but why not bring the stage to you? Stay ahead of the crowd with this innovative marketing product.

by: Rebecca Winslow

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