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A Pub In The United Kingdom Has Beaten The Smoking Ban

Pubs, bars and clubs, not just around the country

, but around the world, have taken a huge hit in sales and a decline in custom due to the smoking ban that has been rolled out by various world governments. In the United Kingdom the smoking ban came into use in July of 2007, and since then there have been sharp changes to the way pubs, bars and clubs must treat smokers.

At first there were a lot of weird and wonderful ideas to try and cheat the smoking ban, most were met with a heavy hand from the government, as lots of angry complaints were made by new found publicans who now enjoy the smoke-free environment. There were landlords trying to turn their pubs into official 'testing' areas for tobacco, rather than drinking establishments. This meant that they were able to sell alcohol in one area of the pub, and allow smoking in another area of the pub, so long as they got a signature from the smoker. The medical facility ploy caught on in a few different pubs, bars and clubs around the country, but did not last long before it was shut down by the local councils.

A landlord from Sutton Coldfield, which is just outside Birmingham in the United Kingdom has managed to get around the smoking ban entirely, and isn't met with any opposition from local councils or the other no-smoking publicans that not frequent his now very popular pub. Chris Giles, the landlord in question, has begun selling electronic cigarettes. The electronic cigarette is a small device that looks very similar to a real cigarette. The device works by converting a small amount of nicotine into a vapor by mixing it with some water in what is called an atomizer. The electronic cigarette device then delivers the vapor into the users mouth for them to inhale. Unlike traditional cigarettes the electronic cigarette does not contain damaging substances like carbon monoxide or tar, making it a much more healthy alternative.

With the electronic cigarette satisfying the cravings of the users by giving the all important nicotine hit, aswell as satisfying the not so obvious cravings, like the feeling of a cigarette in the persons hand, it's easy to see why they have taken off so well. The electronic cigarette's end also lights up when the user takes a pull on it, this adds confidence to the user as it gives more weight to the illusion of real smoking, making the user feel more comfortable using it in a public place.


Mr Giles of the Butler Arms in Birmingham, UK has really capitalized on the electronic cigarette. The Butlers Arms started selling the electronic cigarettes on one weekend after seeing them in a trade magazine. Mr Giles was astounded that every pub hadn't bought them in all ready.

Mr Giles said: "When it's freezing outside and chucking it down with rain it's a good alternative to going outside for a cigarette "We built a smoking shelter, but it's just not the same for smokers who have been marginalised by the ban.

"While we are completely supportive of the smoking ban we are still very conscious of the needs of our smoking customers.


"We are in autumn now and winter is not very far away, so these e-cigs have come at the right time."

Not only is the pub selling the e-cigs regularly to publicans in the pub, but they're getting regular calls throughout the day asking whether they are stocking cartridges for the devices. It is believed that the devices are so popular because not only are they much healthier, but they also hold much more value for money. The average packet of cigarettes in the UK (at time of writing) is around 7 for 20. The equivalent of this as an electronic cigarette cartridge is around 0.40. You can see how the savings would soon mount up over a period of time with a 280% saving on every packet bought.

Users can choose from different strength and flavoured cartridges. The cartridges come in varied strengths from no nicotine, low, medium up to high nicotine. Users can also get various flavours including tobacco (various brands), strawberry, mint, menthol and cherry.

by: Juan Valdez
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