A Quick And Simple Advertising And Marketing Strategy
Since Im a business growth specialist, entrepreneurs constantly ask me for low cost
, high-impact advertising and marketing strategies.
By far, the best tip I know is simple: track everything!
So simpleyet so few business owners actually do this. It takes time and effort. But, more than that, it presupposes that what youre doing is actually trackable. You cant track the untrackable.
Thats where the real issue is. A great deal (if not most) of the marketing and advertising done by entrepreneurs is completely untrackable.
But, if youre not tracking your marketing and advertising, how do you expect to know whats working? Its not possible.
And if you dont know what is working, then you cant know what isnt working. And if thats the case, then youre very likely spending lots of money on marketing and advertising that has no chance of success.
If that resonates with you, I can guarantee that youre leaving tons of money on the table! And youre also flushing tons of money down the drain in the form of wasted advertising.
I see so many business owners metaphorically stick their heads in the sand and write check after check for local advertising and all kinds of marketing ventures (SEO, social media, mobile apps, etc.). They are forced to keep their heads in the sand because its way too painful to admit the truththat theyll never know what their actual return on investment (ROI) is for the checks theyve just written.
Lets imagine that you just spent $1,000 on a newspaper ad and have no way of accurately tracking the response to that ad. How do you know if your return on investment for that ad is $1, $100, $1,000 or if your investment brought an extra $10,000 in new business through the doors?
Should you run the same ad again next week? Or should you change it? Should you spend more or less on the next ad? Should you use that same ad in another media?
The point is that you dont know. You cant know. If you experience any perceived increase in customer traffic after placing an untrackable ad, then all you can do is guess.
When youre guessing, youre gambling with your hard-earned dollars.
Its the same with any other marketing process. If you dont make it trackable, then obviously you cant track it. If you cant track it, you cant (and wont) know for sure whether it worked.
I often hear stuff like, Yeah, but if you get a lot of obvious new customers coming through the door after placing such an adisnt it enough just to call the ad a success?
Not really.
The reason is that, when you take the time to make the ad trackable, then youre able to accurately measure the success or failure of that ad.
Then, and only then, do you have any semblance of control over your ad campaign. Then, and only then, do you know whether an ad was profitable or lost money for you.
If you accurately track your advertising, then you have the proper insight to know whether you can justify spending the same, or even more, on a similar ad in the future.
Why would you want anything less than that level of control? Without the knowledge that puts you in controlagain, youre just gambling.
If youre like most entrepreneurs, youll find that advice to be quite reasonable. Yet, youll likely still fail to track your advertising and marketing.
So, let me haunt you with an image or two.
One thing that often gets the attention of business owners is to simply add up all of your expenditures on each and every marketing/advertising campaign for the entire year thus far. Once youve added it all uplook closely at the amount of money that youve spentand let it sink in that you have ZERO idea of what actually worked (and to what degree it may have worked) and what didnt work. You quite literally could have thrown most of that money down the drain.
You likely would have had better luck in Vegas with that money. At least youd walk away from Vegas knowing how much you won or lost!!
Now, imagine taking a bucket full of cash and coins and pouring it down the toilet as its flushing.
If youre not trackingthese images represent your marketing and advertising model. Youre flushing money down the toilet regularly! Youre gambling your money away!
Ok, if that didnt get your attention then nothing will!!
If youre looking for low cost, high-impact advertising and marketing strategiesthen simply make ALL of your advertising and marketing trackable and then track and test everything!
For more free advertising and marketing tips and strategies, please visit my website
www.guaranteedbizgrowth.comby: Tom Matlock
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