A Quickstart Internet Marketing Guide
A Quickstart Internet Marketing Guide
A Quickstart Internet Marketing Guide
I get asked this question all the time so I thought I would write a quick article to clear the air once and for all. So what's the question people ask me? It's this; what's the very first thing I should do as an Internet marketer with no budget to get my site off the ground and start earning money as quickly as possible?
I don't care what your website is about, I don't care if you're selling a product or selling a service or creating a membership site of some sort, or marketing a newsletter, or whatever, my advice is always the same for those just starting out on a shoestring budget, or no budget at all.
This is what I recommend you do. Head over to Google and type in the phrase "keyword tool". The first listing that comes up will be the free Google keyword tool. Use that free tool to research different keywords that relate to whatever it is you're selling.
The idea is to find 10 keywords that directly relate to your website. You're going to want to use "exact match" as opposed to "broad match" for reasons I won't get into in this article. Basically this is just a setting that you will see if you look around on the main page of the keyword tool, just click exact match from drop down box.
Now I said you need 10 keywords, 20 would be better but let's say 10 because it's easier. You're looking for keywords they get searched for between 500 and 800 times per month, that's all.
I know, that flies in the face of conventional wisdom that says you should pick keywords that get searched for as much as possible, like thousands of times a month, but the fact remains that when you're first starting out it's very hard to get ranked at the search engines for those mega keywords.
On the other hand, a keyword that only gets searched for 500 times a month is very low, competitively speaking. That means that without much effort whatsoever, you can usually get your website ranked on the first page of Google's results for that keyword and with a little effort probably even in the top three.
Once you find 10 keywords, go back to your website and write ten new web pages, one about each of those keywords. Make the title of the page that keyword, add that keyword to your header tags (H1, H2, etc). And use that keyword in the first paragraph of text and the last paragraph of text. Be sure to write at least 500 words about that keyword, more is better.
Next, start linking to each of those web pages, using the keyword in the anchor text. You can do this by posting blog comments on other people's websites, posting forum comments, doing article marketing where you use those keywords in the author's resource box, or any other way you can think of.
You probably only need to get a few links pointing at each of those pages in order for the search engines to quickly pick up on your site.
What's the point? If you can get ranked in the top three for each of those 10 keywords, and they each bring in 500-800 visitors per month, you're looking at a potential 5,000 to 8,000 free targeted visitors to your web site, relatively easily.
And that's a great quickstart to your marketing efforts!
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