A Research Into Web Design

A creative profession like website design requires the web designer to be highly creative as well as a good researcher

. A standard web design Sydney Company follows certain well thought out code of practices that is applied for commercial success. A good website design is user friendly and meets the needs of the person who is using the site.

There is no rigid rule to create a great website. This is because there is no average user. A web design Sydney Company usually goes around this problem with usability testing, analyzing and redesigning if required. The final product is a website that is palatable to a majority of the users.

Website design depends on a large amount on the speed of the internet connection that the user has to access the internet. A faster internet connection makes for a more pleasurable user experience. There are two types of web uses: people who browse and those who search. Browsers are individuals who are using their spare time just to potter around the World Wide Web. This is leisure activity.

Browsers can click on any link that catches their interest. They can be compared to searchers, who seek for particular information. Searchers are usually time sensitive and are in a hurry. They proceed directly and click on the nearest match. Minimum time and effort is usually the hallmarks of a searcher. An E-commerce website must cater to both browsers and searchers. Remember that browsers also do a lot of online shopping- which in turns brings in much needed revenues for the website.

For any web designer, it is compulsory to know the user. A web design Sydney Company can use focus groups and conduct market research to understand users better. This process should be completed before any E-commerce website is started. For a better website design, a user profile must be obtained. The user profile includes statistics like gender split among visitors, their age groups and proficiency in using the web. The place of getting online-whether at home or at work is also important. The type of product and service that users search for is very important to create a usability map. Also relevant is the kind of information that the person is looking for. Their annual income and place of residence is also a major factor. A web designer may also use the existing market research data.

A website design professional must take the users' likes and dislikes into account. This holds true for competitor's websites too. If there is any feature that your competitor has, but you do not, and users like it, it will be better to incorporate it into your client's website. In fact, sometimes it is better to steal others' ideas- if there is no privacy or restrictive clauses like copyright governing them!

Web design Sydney companies tries to understand the preferences of the user. One user may put emphasis on graphics and may not mind the slower downloading time because of them. Another user may like quick downloadable websites with time-saving features. Ensure that you know and understand the psyche of your target audience before designing the site. In doing so, find out the limitations of the user, like a slow internet connection.

by: Aaron Hunter

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