A Scheduling Application Boosts Repeat Customer Sales

The sales process doesnt end with a new customer making a purchase

, as any successful business or organization can attest to. The goal is to turn new customers into repeat customers who keep coming back. Fostering a relationship with these customers and offering them unique perks will turn them into repeat customers whose purchases can boost sales and, ultimately, impact your overall success and the bottom line.

Accomplishing this is easier that you may think. Here are four ways businesses and organizations can boost repeat customers sales.

1. Conduct regular e-marketing campaigns. Your marketing plan should not be focused entirely on attracting new customers. Keep your customers abreast of news, updates, promotions and specials with a professional newsletter or e-mail message. Even a simple message goes a long way in maintaining communication with your customers. In addition to current customers, you can expand your mailing list by allowing visitors to your Web site to subscribe to your newsletters or e-mails.

2. Make it easy for them to book their appointments and reservations with an online scheduling application. The easier it is for them to book their appointments or reservations, the more likely theyll continue to use your service. Considering that there were an estimated 7 billion Internet users worldwide in 2011, an online booking alternative should definitely be a consideration. Online scheduling programs provide a more effective and simpler way of booking appointments and reservations than the traditional methods, such as phoning them in, sending an e-mail, or scheduling in-person.

3. Offer special discounts, promotions and specials to repeat customers. Reward repeat customers with discounts and coupons applicable only to them. These not only show them how much a business or organization appreciates them, it also helps build long-term loyalty. Great spots to market these are in newsletter, e-marketing campaigns and on social media pages, such as Facebook, Twitter and LinkedIn.

4. Keep them in the loop with repeat customer e-mail reminders. A great way to maintain the lines of communication with repeat customers is to send them reminder e-mails when a certain amount of time has elapsed between their appointments or reservations. In todays fast-paced and hectic society, everyone appreciates reminders. These non-intrusive reminders can be highly effective and automatic, if you utilize an online scheduling system that offers this functionality.

As many businesses and organizations learn over time, its just as important to keep current customers as it is attracting new ones. Use these tips to make that happen.

Launched in 2001, Appointment-Plus was the industry pioneer in online scheduling software, utilizing the software-as-a-service (SaaS) business model since its inception. Today, Appointment-Plus is the worldwide leader in mobile and online appointment scheduling software with three million appointments booked every month and nearly a billion dollars in commerce conducted annually through its system. Its Scheduling Cloud API also enables larger organizations to build custom applications on the powerful Appointment-Plus engine, while its integrated Marketplace allows businesses to easily interface with Microsoft Outlook Calendar, Google Calendar, Constant Contact, QuickBooks and other popular business tools to help businesses and organizations manage their operations more effectively, productively and successfully.

by: Appointment-Plus

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