A Short Informative Guide on Search Engine Optimization

A Short Informative Guide on Search Engine Optimization

Search engine optimization improves the visibility of awebsite, boosting its ranking and attracting higher traffic. Online businesses seek the help of search engine optimization consultants for SEO advice. Some entrust SEO companies with their entire website optimization process. Building back links, using relevant keywords and submitting articles are some of the many common techniques used in SEO.

Basic SEO advice for good results

Search engines track HTML links to find web pages. It is easy for search engine spiders to locate pages in your site that are well linked. Pages which are not well linked, fail to get registered.

Any page which does not have even one back link is an orphaned page. Make sure that each page on your site has at least one back link. If there are orphaned pages on your website, chances are that search engines will never find them.

Search engines receive junk submissions from free websites. Webpages from these sites are not indexed by the search engines. These inconveniences can be avoided by purchasing a domain name and placing it on a paid service. It is always wise to invest in a paid service if your aim is to draw heavy web traffic.

Search engine spiders sometimes ignore dynamic pages. Dynamic URLs run scripts (&, %, +, =, $, cgi-bin, .cgi) that will not be indexed by search engines, if the URLs do not have any distinctive content in them.

Search engines do not rank sites that are down frequently. Indexed sites that are down when tracked by the bots can even be removed from the search engine's database. You can solve this by having a reliable web host, who can ensure that the website suffers less frequent downtimes. Rare occurrences of downtime will not create hassles. But in case the site goes down, it is always important to keep an eye on indexed pages and re-submit the sitemap if necessary.

Websites that have Javascript links and links in Flash prevent the navigation of search engines. Make sure that you include text links on these pages.

Apart from this it is important to identify the right set of keywords and include them logically in your web content. It is important to place keywords at the top of the web content in your website. Search engines give greater search prominence to them. They search the HTML code of any website first. Here are a few points to bear in mind regarding the use of keywords in SEO:

Place keywords in the page URL, heading, meta-data and title page.

Spread keywords in the content of your webpage

Avoid stuffing your webpage with keywords as this will result in your site being marked as spam.

Another important piece of SEO advice is with regard to the selection of the search engine optimization company. It is advisable to research different companies providing SEO services to make an informed decision. Avoid black hat SEO companies that engage in unethical techniques to deliver short-term results. Make sure you associate yourself with an SEO service provider of good repute and proven track record.

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