A Simple Guide To Effective List Building
The primary goal of list building is to create a list of people who have an interest in the information you have to offer
. Once you have captured their details it will give you an opportunity to sell or market to these people on a regular basis. However list building is like any other project, it takes time and is certainly an ongoing task.
Opt in Box
One of the basic tasks to implement, is to have an opt in box on your blog or website for name and e-mail capture. Ideally this should be on every page of your site whether you title it newsletter or blog feed or just sign up for more information the outcome is the same people will sign up for you, if youre providing something of value to them.
The idea of value is two-fold, firstly the information you provide as a giveaway might not cost much for you to produce, however in terms of traffic generation for your website or blog giving something away for free is probably the most valuable thing you can offer to potential subscribers
Whilst many lists run on autopilot, the single most important part of collecting list members, is to make sure that youve got something that they want. Be it information, via an e-course, or having sold them something previously, which qualifies them to your list, each opt-in you collect should be considered your number one customer. Which means, in practical terms that you should keep your free sign-ups separate from anyone that has purchased from you in the past.
Free Leads
Free leads are people who have signed up via a giveaway, promotion, or from other links that have led them to your site. While some these people can in time be excellent customers, unfortunately the majority of these sign-ups that sign for free, tend to be only interested in freebies, which means no matter how many times you offer a paid product to them, they will only ever be interested in something for nothing.
Having said that, you can use these free leads to your advantage, especially if your product is information. Using these free leads to promote your site and direct traffic is one of the easiest ways to use giveaways to your advantage, allowing you to use giveaways in your particular field to build a list, and create a base that will in turn, possibly promote your website for you.
Giveaway Lead Lists
One of the most popular ways people have been using to promote their sites is to use giveaways giveaways are basically the act of giving away something of little, or no value to you, in return for email addresses for people that want the products IN the givea
way.
These giveaways have been highly successful, but have produced highly unsuccessful lists. These unsuccessful lists are the main reason that people are now claiming that the 'money is no longer in the list'. Where that's true for lists built from giveaways, their value is still a valid one.
Once you've chosen the content or product you want to giveaway, and signed up, and uploaded the content, you'll find that people will sign up with you most giveaway sites are designed to 'rank' you higher based on your referrals, so you might find that you don't get many downloads at first, but participating regularly will mean that you can promote the opportunities to your 'giveaway' and freebie based list, which, they WILL probably sign up for, giving you more people to bump your position in the lists of giveaways.
Another way to build a 'freebie' list, and generating more traffic is to use your blog, and have people sign up for your RSS feed based mailing list using mailing lists such as Aweber, or other sites, you'll be able to connect your blog up to a mailing list, and, in turn, post offers to the list, alongside your blog posts.
This means that you're keeping your name in front of these people, seeking information and will visit your site when you post relevant information on your blog.
by: Kevin Thoroughgood
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