A Simple Look At Website Creation
Building a website is crucial to your internet marketing success
. A website really is one of the biggest requirements to maintain your online business. Your website should not be loaded with graphics, but it does need to be informative, simple and professional. Don't let this scare you building a website is very simple let me show you.
To create your website you will need to do three things. Buy a domain name (only $9.99/year).purchase a hosting service (as low as $4.95/month), and design your website to upload to your hosting server. When purchasing a domain name make sure it is keyword related to the niche/market you are entering. Long tail keywords are great for domain names; they are good for ranking your site. Just choosing any old domain name is fine, but if you are looking to rank for organic search a keyword rich domain name is key.
When searching for a hosting company, look for reliability and good customer service. Hosting companies will be responsible for the storage of your files and to keep your website up and running. hostgator.com is a well-known, reliable hosting company. They have great customer service, and their c-panel is very user friendly.
How To Design Your Website
Use a Free Template
This is the easiest way to get going with your site. Most free site designers are very easy to use, simply used like any application like Microsoft word all you do is insert your media or text and it is there nice and simple. The most exciting part of these free website designers is that you don't need to know any type of code to create your site. If you do know code you can implement it into these free site designers. There really is no need for customization though, free templates are very nice and profession as well as clean. The single most recommended resource for this is wordpress.org. This is the easiest and fastest way to build your main site for your niche/market.
Use Site Builder Tools
The best option for a paid site builder is Adobe Dreamweaver this does cost a lot so I would wait till you generate some commissions or sales before looking into this, but if you have the money this is a great tool. I would suggest sticking to free site designers, like wordpress.org, and gain a little knowledge about code before purchasing any site building software.
Hire a Designer
You can hire a web designer to do the design work for your site. This can get a bit pricey, but for the most part you can find a good designer for a reasonable rate. Ask him/her to make the site professional and clean with good usability. Get assurance that you can edit the site yourself when it is complete. So you have control of updating, and adding content.
The easiest way to hire a designer is to use an auction website like RentACoder.com or ODESK.com. Simply type a description of your project and designers will enter their bids. You will receive many bids from different designers. It is critical to check the portfolio and rate of each designer. Select the one which is best for your work and award him your project. After getting your website you can pay him through the auction website. Like I said before make sure you will have control of your site after it is built.
Characteristics of a Good Website
Simple and Professional Your website is meant for business, so it must look professional. Your site should never be over loaded with big graphics and lots of flashy banner ads. Simplicity is best. Look into using light colors. Make a nice header that attracts people and helps them want to read more. Create good original content that came from you, don't copy write or spam. Always keep in mind that you want to gain trust with your visitors. Your content is what will drive visitors to a second visit and spread the word of your site.
The Site Navigation Must Be Simple And Easy
People should not have any difficulty in searching for a specific page or information; otherwise they will not re-visit your website. Provide a Search Facility on Your website there should be a search box on every page to search your website. This will be a great help for the visitors that want to search for a specific product or information on your website. The navigation bar at the top of your site should be very specific to your customers needs and lead them to information they are looking for. You want to monetize your traffic and convert them into sales. These specific pages should be informative, but lead the visitor to a soft sell of a product in your niche. Or instead of selling visitors on your site create an e-mail submission form to capture the name and email of your visitors selling them inside your newsletter.
Site Monetization
I know I mentioned before about no flashy ads all over your site. This is what I mean. You want to put clean and niche specific ads on your site to products or services that you are affiliated with so you can make sales. It is very important to only put a few 2 or 3 affiliate banner ads on your site of niche related products. There is a reason why I say take it easy on the ads and that is the fact the you can lose visitors with too many ads. A visitor is more likely to click a clean text ad banner than a flashy graphical animated banner. I know it sounds backwards, but that is what my tests have proven.
Build Your Mailing List
Some affiliate programs offer you a website to promote their business. This is the readymade solution. But in this case you cannot build your mailing list. When you have your own website you can leverage the biggest asset inside the internet marketing world and that is your list. Building a list is a huge traffic generation method that everyone should leverage, you can make sales over and over again. Once you have someone's name and email, do not spam them. Your list is one of the best trust generators out there. Over time they will start to buy anything you provide to them just because they trust you. Do not lose the trust of your users, give them good original content that soft sells a product or service to generate commissions.
Conclusion
Your own website is the key requirement for Internet marketing. Your site should be interesting and attractive enough to keep your visitors interested. Provide easy navigation and search facilities to make it user friendly. This isn't that hard to achieve with all the free resources out there. Good luck and have fun out there think outside the box a bit when creating content and websites. Go get the money.
by: Will Skinner
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