A Simple Strategy For Building Your Customer List

Author: Jonathan Taylor

Author: Jonathan Taylor

I'm about to give you a simple effective strategy that will help lower your advertising costs and get you more business this year. After I mention it, it should become painfully obvious to you. I say painfully because you may want to kick yourself because you haven't implemented it already. If you have, congratulations! You're still one of the few. I'm talking about building an email list. I'm not just talking about asking your clients for their email; no, I'm talking about having a system that drives your clients to a site, where they can enter their name and email. It's a relatively simple system that's been used in internet marketing circles for years, but is still slow in trickling down to offline businesses. In meeting with business owners on a regular basis, I still find that most have web sites with no way of opting into an email list. I ask, "What's the point of having a web site?" The purpose of you're web site is not just to tell people who you are and what you do; the purpose is to get people to sign up for a weekly newsletter so that you can build a long term relationship. How can your web site really be effective, if you have hundreds of people coming and leaving every day? The reality is, most small business owners don't really understand the purpose of a website. They often neglect it. They think, "We don't sell products online; why do we need a web presence?" A web site is important no matter what business you have. Get a Web Site (if you have one skip ahead) Let me break it down for you. As a business owner, you need a web site! You need a place to send your clients after they've done business with you the first time. Your website doesn't have to be fancy. It can be a one page site, or even a simple blog site. You can get WordPress blog software installed for free. All you need is a domain and hosting which you can get for under $10 a month these days. Hire someone to put it up for you if you don't know how. You can find web developers at elance.com that will put up a simple site for you for under $100. Get an Email Marketing Service Once you have your website online, sign up with an email marketing service. There are a lot of good services available, so I won't go through a whole list. One that is very popular these days, which I use for my email marketing is aweber.com. You can host as many email lists as you want for under $20 per month. Once you sign up, they have tutorials that will teach you how to run their system. You can create an opt-in box for sign ups. They will give you the html code to then put on your site. Make a Compelling Offer to Your Clients After you get the email sign-up box on your site, you'll want to make a compelling offer that will drive people to your site. I recommend sending out a notice to all of your clients that they can get access to weekly coupons & specials, if they go to your site and sign up. If you own a car detailing business, you might print a message on your business card that says, "For special savings off your next detailing, go to www. My site.com and sign up for my weekly newsletter!" Make this offer only available to email subscribers, so that people will want to take advantage of it. As you build your list, you'll notice that your customers will do business more often with you because you are staying in touch more often. This builds trust and puts you at the top of their mind when it comes time to get their vehicle detailed. Not only that, you'll find that when you send out email coupons and promotions twice a month, people will tend to take action right away.About the Author:

Jonathan Taylor is the author of the new book The Official Small Business Guide to Marketing 2.0. Not only does this author specialize in marketing and business success, you can check out his latest website on car sales training and marketing; it's a great resource for auto dealers and sales people interested in gaining more auto sales training experience.

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