A Story About Oliver Peoples

The story about Oliver Peoples dated back to the year 1986 when the opticians Dennis

and Larry Leight purchased an estate collection of the vintage American-made eyeglasses. The collections were with high-qualified, authentic, unworn vintage frames, with original packing and were all in mint condition. In fact, they were produced by the iconic eyeglasses companies that time, including Bausch & Lamb, American Optical. The collections sold well, and were a goldmine for the Leight brothers. The wide popularity of the eyewear inspired the brothers to design some authentic, fashionable, and desirable collection of classic eyewear. They purchased a set of retro-styled eyeglasses at a price of 7000 dollars which was said to be the possession of Oliver Peoples.

In 1987, Oliver People created its own brand, Oliver Peoples eyewear. The debut at Vision Expo East in NYC represented the vintage-inspired fashion direction of Oliver People, which was far away from the futuristic styles and geometric shapes dominant at that time.

Larrys designing gift and excellent marketing idea promoted the Oliver Peoples brand to the top fashion stage and completely influenced the direction of the eyewear fashion. Featured stories and fashion editorial highlighting Oliver Peoples began to appear on the top fashion magazines all over the world. The following years, Oliver Peoples opened a series of stores in USA and all around the world, such as in the New York City, Tokyo and so on, to enlarge the companys influence and scale.

Meanwhile, Oliver Peoples focuses on the collaboration with other famous brands and famous People. Prada, MiuMiu, Vera Wang are all the partners of Oliver Peoples. The 1994s cooperation with the famed British clothing designer Paul Smith to design Paul Smith Spectacles is a combination with whimsical yet classic Paul Smiths designs and Oliver Peoples experience and expertise. The 2008s cooperation with the Hollywood producer Robert Evans on the limited edition frames of the Oliver Peoples 20-Year Anniversary, and the recent collaboration with the modern Hollywood star Zooey Deschanel are very common in Oliver People history. All the aforementioned activities show that Oliver Peoples is a respectful brand which is always innovative and appreciates each others designs and visions.

Timeless, Authentic, and imaginative are all the proper words to describe Oliver Peoples. Its collection remains true to its retro-style heritage, while continuously evolving to meet todays fashion demands.

by: Beatrices

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