A Summary Of Billboard Advertising Advantages

Marketing companies all across the UK have known about billboard advertising advantages for quite a while

. Companies that have traditionally done their own advertising however, are only realising all the advantages of using billboard advertising now. Even so, they have jumped into the fray of this burgeoning advertising market feet first and are some of the most dynamic and enthusiastic users of this unique advertising medium. The reason why this form of advertising is one of the fastest growing advertising markets is because of the big advantages it has over all other advertising mediums. These are the advantages to using billboard advertising:

1. Low Cost

The start up cost of a typical billboard, as well as the monthly re-occurring costs to keep and maintain a billboard, is the single biggest of the many billboard advertising advantages. Without taking anything else into consideration, the cost to set-up a billboard is lower than most other advertising mediums and the monthly maintenance is lower than the first month's cost. Compared to print advertising, where the cost the first month is more than a billboard and the cost is fixed at that same price from month to month, the billboard's low cost really shines as a big advantage.

2. Larger than Life Advertising Medium

One of the most often cited advantages to using billboard advertising is that the ads are larger than life. For a business owner, it is a source of pride to see their company advertised in this format because it almost takes on a life of its own. With an advertisement that big, the level of detail and the information that can be provided is up to the imagination of the graphic artist, marketing staff and corporate decision makers rather than be limited by space.

3. Maximum Impressions

While the cost for a billboard is a big advantage, it becomes even more of one when the cost is looked at based on the number of people who see the advertisement. A well placed billboard can be viewed by hundreds of thousands of drivers a day. During portions of that day, those impressions are not fleeting glances but a way to break up the boredom of driving slowly in rush hour traffic.

4. Repeat Impressions

People commute to work four or five days a week and typically take the same route to work and back every day. This means that those many thousands or hundreds of thousands of people will see the same billboard advertisement day in and day out. Those repeat impressions are incredibly expensive in other forms of advertising. In a magazine, for instance, how would a company go about getting multiple impressions for their product? They would have to take out multiple advertisements in the same issue and pay dearly for the privilege.

5. Perfectly Timed Impressions

Finally, there are many times where the impressions from billboard advertising are the best timed of any forms of advertising. For example, a company is advertising their brand of a grocery product and five miles away is a local market that many people stop at on their way home from work. Those advertising impressions are so timely, they are far more likely to influence the purchasing decisions over a similar advertisement in a different medium that was viewed hours prior.

by: Lawrence White

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