During the winter your business will do well to do some promotional items that are specific to the season
. One thing that is very helpful to people is lip balm. People do suffer with chapped lips and they will be very grateful to have promotional lip balm to use.
No matter where your customers are they will pull out that handy little lip balm and apply it, getting your logo more exposure. People will enquire about the lip balm and they will bring up your business name. You will see that everywhere they go they take that lip balm along and use it often. And it is not just for cosmetic purposes, men and women alike suffer from chapped lips through the winter months and a soothing lip balm will be a welcomed gift item. It will moisturize the dryness that they experience and will be a handy item that they will find extremely useful.
Picking the flavors that you will use and the design and color of the packaging is important. You need to use something that will appeal to whatever demographic that is most likely to frequent your business. If you have mostly athletic men between the ages of 17 and 25 then you will want to have something that they will be specifically unopposed to. Basic bold colors for the packaging and mint or cherry flavors will work best.
Portability. You will find that lip balm is something that people want to have handy. It is small enough to fit in a person's pocket or purse, however, if you deal with a lot of really active people, than you may want to choose a lip balm that can be hung around the neck or clipped on a belt loop for easy access and added exposure.
Using lip balm is something that will work within any type of business. It is small and inexpensive, which makes it easy to deal with. You will be providing your customers a way to keep their lips safe from the cold and wind for as long as it is needed.