Email marketing is an effective form of online promotion which is used for encouraging interaction in between the customers and merchant. It is a unique means of enhancing and strengthening the relationship of merchant and a customer. Many advertisers have started tapping the potential of this medium in order to retain the customers, fetch new clients and encourage client loyalty. You can use this as a means of communication in between a customer and yourself. In other words, it can help you in bridging up the gap between a client and marketer. Advantage with the email marketing is that it does not allow any intermediary in between a potential client and a marketer.
A marketer creates a list of potential customers who may get interested in the mails. This list cannot be created just by collecting the mail addresses from many different servers or sources. Collect mail addresses from reliable and popular servers. You can use email generator tools for the purpose of collection of authentic mails. A person can also display polling questions on a company website. By the side of a polling question, you can post options for subscribing to a newsletter. Those clients who do show interest in receiving such newsletters can be added in the list of mail campaign. It is called an opt-in list and such kind of promotion is called permission marketing. Such kind of promotion is essential as you face less chances of being spammed. Spamming is one of the major challenges faced by a marketer. One step to avoid this is to use permission based marketing so that your mails are not rejected by a customer. If you have more number of mails getting rejected, the search engines report your online presence as unsolicited or Spam. Create a message that includes fewer words that imply sale' meaning. Send a copy of the mails and keep a track of the responses by clients. This helps you in analyzing the effectiveness of a mail campaign.