The SMS short codes have carved out a special place for themselves in the mobile phone industry as well as in the commercial market
. These codes are now being used by the brands to engage in value added services. SMS marketing or mobile marketing is something more than simple short messages, it also comprises of MMS, Bluetooth marketing and infrared marketing. Among all the SMS solutions, bulk texting is the most preferred one by the businesses as it saves a lot of time, money and other resources. The corporate can use SMS solutions to ensure that the customer remains loyal to a particular corporate. Through SMS, the customers can easily be informed about the new product launches and other innovative products. High level of interactivity can be seen in SMS marketing wherein the client gets a feedback and response from the user. Through SMS short codes and bulk texting, messages can be send easily and instantly to the target audience. While looking at the wider perspective of SMS marketing, it is found that bulk texting is extremely useful for the government as well as for initiatives which target a large number of citizens. In case of SMS short codes, the keyword is unique to each company which thereafter directs the message to that particular short code which is like a small telephone number.