A big part of getting SEO right is knowing what you're doing wrong

A big part of getting SEO right is knowing what you're doing wrong

Many new marketers and webmasters are not really aware of how exactly SEO works. If you want to get free targeted traffic to your site then you must understand SEO. Today, almost everybody does research online on products they are interested in. If you are not leveraging search engine traffic for your business, then you're leaving a lot of money on the table. A good search engine optimizer is worth his weight in gold; both as an internet marketer and as a consultant. One of the best ways to succeed with SEO is to learn what not to do. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.

Images do enhance the look of your site, but just like too many cooks spoil the food, having too many images is not good. Having a high number of images on your website will leave less room for search engine friendly content, which will lead to a lower ranking. Even though your images might have text on them, they're not the same as the plain text on your site. Search engines can't read the text you have showing on your images, which makes them worthless for SEO purposes. If you really do want to use images, you should have your main keywords in the image's ALT attribute. Search engines are able to read the ALT tags attributed to images and graphics, which can give your rankings a bit of a boost.

The second mistake is ineffective internal linking. This is another area where you have complete control over the outcome and you should take full advantage of it. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. This SEO tactic will make everyone happy; you, the search engines, and your visitors. And what makes it so great is that these are permanent results, not temporary. If you go to Wikipedia and search for something of interest, you will notice that they have links to many other related topics that are on their site, that is a prime example of internal linking.

Don't associate yourself with unethical SEO consultants. There are lots of companies that offer SEO services. If you find a company that's ethical, work with them, but some companies don't have that kind of ethic and they'll do anything to get ranked. The thing is that you won't even know until your site is banished from the searches. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. The more they reveal to you the better they'll be. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. Blackhat techniques may offer instant solutions to get your site ranked and bring in the traffic, but none of these are long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.

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