A few SEO tips to increase your rankings in Google
A few SEO tips to increase your rankings in Google
Search Engine Optimisation only needs to be as complicated as you are willing to make it. Luckily, there are a few SEO tips that anyone can apply to their website, regardless of experience, that will result in increased exposure in the Search Engine Results Pages. The first tip that all new SEO practitioners should abide by is the need to ensure that any links built to a particular website are built in a natural and progressive fashion rather than all at once. Google will analyse your backlink profile and will maintain a record of patterns in your link building practices thus it's important to make sure that your backlink profile doesn't give off any glaring signals that it has been artificially constructed.
The first thing you need to do when building backlinks to your website is to ensure that you vary your anchor text usage. For example, you own an appliance repairs business and you have decided to optimise your homepage around your main target term "appliance repair". It's important when building links to your website to take into account that one hundred links pointing to your website using the term "appliance repair" could potentially send off a negative signal. Utilise the keyword research tool and your analytics data and use anchor text that is relevant to main optimised for query. For example, mix up your anchor text and use a range of related terms including "washing machine repair" or "dishwasher repair".
Another good way to get an indication of the terms Google thinks of as relevant to the term "appliance repairs" is to perform a quick search in Google and look for instances of emboldened text in the title and evaluate which terms are being looked at by Google as "relevant". Another good way is again to perform a quick search for "appliance repairs" and this time scroll to the bottom of the search engine results page and pick of the suggested terms. Alternatively, get the suggestions as you type the term in the main Google query box.