A few factor in doing SEO that can harm your ranking
A few factor in doing SEO that can harm your ranking
Google is a name that almost everyone in the world knows and they should, as the world's most widely used search engine. Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The Internet is growing at warp speeds and organizing it is a big deal. This task has been accomplished by search engines; the largest of which are Google, Yahoo, and Bing.
Optimizing your site will not only increase the amount of visits you receive but it will also give you the skills to do the same with any other sites you decide to launch. SEO or search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. Sadly, the vast majority of people screw SEO up, along with their site's ranking. This article will introduce you to some basic SEO pitfalls to stay away from.
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. Plain text on your pages might look boring, but it has a far greater effect on your results than text showing on images. Search engines can't read the text you have showing on your images, which makes them worthless for SEO purposes. If you do decide to use some images, keep in mind that putting your site's keywords in the image's ALT tag can help you. These tags can be read by the search engines, which can help your rankings somewhat.
The second big mistake is internally linking your pages wrong. You have complete control over your internal linking and need to use that opportunity to make it work in your favor. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. This SEO tactic will make everyone happy; you, the search engines, and your visitors. And what makes it so great is that these are permanent results, not temporary. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. For your own good, don't fall victim to the link building services that will mass spam your new site's link and get you thousands of incoming links. Methods like these used to work but they are now dead. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people's sites. Link building is necessary in the competitive online environment of today but you will actually outrank your competition by getting links a few links a day, consistently. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. Blackhat tactics can be very tempting, with their promise of instant results and improved rankings almost immediately, but you also risk getting your site banned with these unethical methods. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.
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