A few tips to generate more revenue from your e-mail list

A few tips to generate more revenue from your e-mail list

It happens all the time, you begin building a list, you get an initial flurry of activity, people begin signing up and you even start generating revenue then nothing. People stop signing up, people are no longer interested and you're wondering why you're expending so much time and energy building, promoting and cultivating your e-mail list. First off, you're not alone, many people experience the same problem and it's always likely that there will be a flurry of activity around your list when it's first launched. Luckily, there are a few things you can do to maintain the momentum and ensure people keep signing up on a regular basis.

The first thing you need to do is consider the value you in your proposition. What service or product are you using to entice people to sign-up to your list? Have you considered re-evaluating your proposition or is it enticing as it is? Many people initially offer advice for free in return for their user's email addresses; this is a great tactic to get people to gin up to your list. Once the user signs up the webmaster simply e-mails them with a free e-book after all, who isn't interested in a free lunch?

Another thing you need to think about is your main conversion points. Is your e-mail list a focal point on your website? Is it prominently positioned and one of the first things a user is likely to be drawn to when they first look at your website? It's important to make sure that your list sign up form really stands out and it should grab people's attention with prominent calls to action like "buy", "get" or "try". Your sign-up form should also be placed on every page on your website. This will create a bit of continuity and offers you multiple opportunities to persuade the user into giving up their e-mail address.

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