A layman's guide to email marketing software

Email marketing software is a computer application which gives people the ability to send bulk emails

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The software is intended to be used by businesses wanting to communicate with current and potential customers through newsletters and promotional material. The software should be used to contact subscribers that have chosen to opt-in to a company's email marketing, but the software can also be used to send unsolicited emails.

The main reason for the software is it includes a database which is able to store contact details, provide campaign statistics and give companies using the software a message history so they can see what has been sent. The price of the software ranges from free to hundreds of pounds, but depending on whether or not a company is employed, you may have to pay a monthly fee.

The features of most email marketing softwares are similar in that they assist the user in the organising of contacts, creating campaigns and the scheduling of communication. As an extra, some softwares provide an "unsubscribe check" feature in compliance with anti-spam laws.

Other softwares that can be provided include tracking functions which allows the user to see details such as how many people have opened an email, how many emails have bounced back, how many links in the marketing email have been visited and even how many direct sales have come as a result of the message being sent.

There are obvious advantages to investing in email marketing software, these include speeding up the process of marketing through personalised email messages. Most internet users check their email daily if not more so which means marketing by email will ensure your message will be seen.

Some pieces of software provide email templates, so the program can even be used to make a businesses communications appear more professional.

A layman's guide to email marketing software

By: Emma Milliard

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