AOL said the Facebook and Google are to seize the display advertising market share

AOL said the Facebook and Google are to seize the display advertising market share

According to foreign media reports, AOL chief executive Tim Armstrong (Tim Armstrong) said today, Facebook, and Google is to seize the display advertising market share.

Armstrong, in the fiscal third quarter earnings conference call, said: "AOL to Google and Facebook competition. Our focus is not with in the industry chain downstream competitive. Currently,Facebook and Google to seize the display advertising market share But that does not mean we can not win the market. "

Google has just announced that this year the company's display advertising business revenue will reach 2.5 billion. Facebook's revenue will reach 20 billion U.S. dollars, mainly from display ads. And AOL's advertising business into a recession. Third quarter, overall revenue of the company's advertising (including search and display ads) fell 27%, of which some display advertising fell 14%. The company's display advertising business's annual revenue is less than 10 billion U.S. dollars; if AOL only consider its own and third-party display advertising on the network, this figure is approximately $ 775,000,000.

AOL is still in transition, is gradually shut down unprofitable operations and international operations of the flow distribution business. Subscribers decreased by 24%, increases the downward pressure on advertising revenues. Armstrong warned: "In the short term quarterly earnings, Dell Studio XPS 1640,AOL is not the right investments."

Armstrong's strategy is simple: high quality content with strong advertising sales team. One of the requirements of this strategy is to track the core audience, these users particularly welcomed by advertisers. Armstrong also adopted the "80-80-80" theory explains AOL's content strategy, ie 80% of the domestic subscribers are women, 80% of the subscription is done locally, and 80% of the domestic subscribers by the "influence user groups, "the infection. Therefore, should focus on celebrity trends, tutoring programs, local news and technology blog.

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