ASUS said the department intends to buy Toshiba laptops - ASUS-IT industry

ASUS said the department intends to buy Toshiba laptops - ASUS-IT industry

11 16 morning news, according to Taiwan media reports, may now never ASUS M & M to expand its market share through the fight for the world's third-largest in 2011 Notebook Brand. Asus chairman Johnny Shih confirmed that ASUS did indeed considering buying Toshiba Notebook Computer department. Once the merger of the two, the scale of production will challenge the 30 million units, is expected to almost equal association with Dell , Resulting in industry major reshuffle.

Last year's world Financial Storm rushing, market rumors Toshiba intends to sell notebook computer division, ASUS is one of Toshiba's preferred buyer. Johnny Shih confirmed market rumors, he said, the two sides had had contact with Toshiba, Asus does not rule out acquisitions, or even words with reservations and said, "or no contribution has become, and now there is no answer."

ASUS has always stressed the independent development in the past, by its own product development capabilities with live ammunition grab the market. This is the first time let go Johnny Shih, Asustek does not exclude the acquisition of strategic decision-making. Johnny Shih pointed out that the current market, there are some M & A targets, Toshiba is one.

According to Gartner, market research statistics, Asustek notebook shipments in 2008 than 1000 million units, the sixth highest in the world; Toshiba will win 13 million units, ranked fourth. ASUS has announced next year notebook shipments challenge 16 million units, together with Toshiba at least 13 million units next year to 14 million units shipped strength, both when the merger market is expected to challenge 30 million units in one fell swoop, global markets share of the top triple jump, more than Dell, Lenovo and pressed on.

Fact, HP and Wang?, Lenovo, notebooks, have expanded market share through mergers and acquisitions, and successfully increase market share. Analysts believe that Asustek plans in 2011 to become the world's third-largest notebook computer brand, the United States must stand on the market for at least the top five. But the United States highly competitive market and difficult to attack the U.S. share of ASUS less than 5%, ranked seventh from the top five brands are still far behind; the other hand Toshiba, then hold 11% share in the United States, ranking fourth, a quick hit into the U.S. market, Toshiba is undoubtedly a good ticket.

Johnny Shih pointed out that although the merger is the fastest way to increase market share, but do not just look at 1:00 of the results of decision-making; If they do not consider the overall situation, usually the result will be to defeat the merger. Johnny Shih said, can be created through the merger and acquisition share of short-term rapid promotion, but deal involving long-term operation, in advance must be careful consideration, that is, before the internal decision-making must have different views, a variety of positive and negative views of a complete discussion.

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